Top Story


Home >> Advertising >> Article

Essar Spacetel to finalise creative agency soon

Font Size   16
Essar Spacetel to finalise creative agency soon

Essar Spacetel is in the process of finalising an agency for its creative duties. Following a multi-stage pitch, a decision on the same is expected soon. Essar officials explain that even as the account size hasn't yet been decided, it would be keeping competitive spends of the telecom sector in the mind.

The pitch processes were called last month. The telecom player had begun with eight agencies. After the preliminary round of presentations, a shortlist of three agencies was made.

"We have completed with the processes and we will take a decision soon," said Arun Batra, Chief, Marketing and Sales. "We are bringing the telecom brand and we are going to be aggressive. Before that, we want apt partners in our communication with the consumers," he said.

Explaining more on the reasons behind the pitch, he said, "The telecom sector is a very competitive one. The wars happen at all levels and it is important to have an effective communication if we want to make our place in the consumer mindscape. Our expectation from the agency is to understand our vision and marketing objective and deliver accordingly."


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean