Top Story

e4m_logo.png

Home >> Advertising >> Article

Essar SpaceTel assigns media business to Maxus

25-June-2005
Font Size   16
Share
Essar SpaceTel assigns media business to Maxus

Essar SpaceTel has finally taken a call on its media partner. The vote is in favour of Maxus following a multi-agency pitch. Even though Essar officials are not divulging the account size, they are hinting that the spend would be more than any of the current telecom players. As is known, spends in the telecom industry vary from BPL’s Rs 20 crore to Airtel’s Rs 80 crore. The creative business is with Capital.

On the choice of Maxus, Essar SpaceTel’s Arun Batra, said, “They are a perfect match to what we were looking for. They understood our needs and hence we decided to partner with them.” Batra refused to divulge which were the other agencies in the fray.

Maxus’ Manjiri Kamath is excited. “The telecom sector is a critical and growing one and we are happy to be partnering with Essar in this. June has been a great month. We won to Emvies last night and we hear this great news in the morning!” she said.

A point to be noted, however, is that Maxus is the agency for Hutch as well, which being a GSM provider, would be competing with Essar SpaceTel. When asked about this, Kamath said, “There isn’t any conflict as the circles they are operating in are completely different. Also, in circles where Orange is operating, Essar has a stake in it. In addition, we are treating the two businesses with care – with two completely different teams working on them.”

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India