Top Story


Home >> Advertising >> Article

ESPN-STAR Sports bags TV rights for French Open Tennis for five years

Font Size   16
ESPN-STAR Sports bags TV rights for French Open Tennis for five years

ESPN-STAR Sports has acquired the live and exclusive telecast rights for the French Open Grand Slam tournament for a period of five years in South Asia, starting with the next championship in May-June, 2007. Roland Garros will add to the existing strong line-up of tennis programming on ESPN and STAR Sports, which already includes the Australian Open, Wimbledon, ATP Masters Series, Tennis Masters Cup and other national and Asian level tournaments.

Speaking on the acquisition, R C Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, “Popularity of tennis has been growing steadily in India, fuelled by the constant progress made by Indian players at the international level. We are in the business of bringing top sporting action to our fans and the French Open fits in beautifully with our tennis calendar, making our offering even more satisfying for Indian tennis fans.”

Michel Grach, Commercial Director of the FFT, said, “We are extremely pleased to be associated with ESPN-STAR Sports for the telecast of the French Open for the next five years. Being a premier tournament, we are indeed delighted that the leader in international sport will be showing the tournament live in the Indian sub-continent, providing tennis fans a chance to see some of the game’s best in action..”

ESPN-STAR Sports has the lion’s share of major Indian tennis tournaments, being the official broadcaster of the recently-concluded Mumbai Open and having broadcast earlier this year the Bangalore and Chennai Opens.

The winning of the telecast rights for the French Open adds to the portfolio of the channel as a leader in worldwide sports with properties like the English Premier League and Spanish La Liga in soccer, rights to live cricket action from six Test playing nations, all races of the F1 season, A1 Grand Prix and MotoGP, regular shows of TNA wrestling and Pride FC and Indian Hockey Federation’s very own Premier Hockey League.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.