Escher Communications, a 50:50 JV between Source Strategic Communications (The Source) and iMatters, has announced its operational launch with 12 clients across retail, healthcare, technology, Internet and entertainment domains. Some of the clients include Glodyne, id8Labs, Manipal Cure and Care, EMA Partners, Saon Group, and Z Friction, among others. The agency will operate from offices in six cities – Mumbai, Delhi, Kolkata, Chennai, Bangalore and Pune – with their head office in Mumbai, besides network arrangements in 18 major markets in India.
Commenting on the launch, Raju Kane, Managing Director, The Source, said, “We are partnering with iMatters to create a dedicated through-the-line agency for new age sectors that require a holistic brand custodian approach to communication. Escher will offer traditional public relations, blog PR, consumer and trade communications, and special purpose advertising to build new brands in retail, healthcare, technology, Internet and entertainment domains in the Indian market.”
Ajai Sharma, Director, iMatters, added, “iMatters will continue to grow as a specialist financial communication agency. We propose to add financial research, new media communications and below-the-line promotions to emerge as a full service financial communication consultancy in 2008. We hived off our clients and the teams working in technology, healthcare, Internet and entertainment domains to Escher Communications to create greater focus on the financial practice in iMatters.”
Escher Communications will look at building on specialised services by bringing together years of media relations and communications skills from The Source and iMatters under one roof.