Top Story

e4m_logo.png

Home >> Advertising >> Article

ESAR Media & Advertising launches new entity, BuckVas

15-November-2017
Font Size   16
Share
ESAR Media & Advertising launches new entity, BuckVas

ESAR Media & Advertising, one of India’s fastest growing performance based AD networks, has announced the launch of a new company under its operations. The new entity, BuckVas is a Value-Added-Services (VAS) entertainment content platform catering specifically to the requirements of the telecom sector. Based in Mumbai, the newly formed organisation has formally commenced operations under the leadership of digital advertising industry professional, Malik Gilani.

BuckVas has been positioned as an entity that sells content to the end user via the telecom operators’ billing channels by providing revenue shares. It further aims to promote and sell effective digital goods in the genre of entertainment, and provide users with a value for money approach.

Commenting on the launch, Malik Gilani, Founder & CEO, Esar Media and Advertising, said, “The advancements in internet penetration and related technology have paved way for an extremely potent value-added-services sector. More specifically, the entertainment VAS industry has seen immense traction in the recent past and we envision this growth to further magnify in the years to come. As a result, it was a conscious decision to launch a dedicated set of operations, particularly in the entertainment VAS industry, to cap on probable market opportunities. With BuckVas, we want to deliver quick and effective solutions in this space and scale latent opportunities to their optimum levels.”

With BuckVas, the company aims to maximize the reach of acquired as well as in-house developed entertainment content and make it accessible globally. Presently, the company has invested in the procurement of content and will rely on allies with parent company ESAR Media, for all related advertising technology.
ESAR Media & Advertising, one of India’s fastest growing performance based AD networks, has announced the launch of a new company under its operations. The new entity, BuckVas is a Value-Added-Services (VAS) entertainment content platform catering specifically to the requirements of the telecom sector. Based in Mumbai, the newly formed organisation has formally commenced operations under the leadership of digital advertising industry professional, Malik Gilani.

BuckVas has been positioned as an entity that sells content to the end user via the telecom operators’ billing channels by providing revenue shares. It further aims to promote and sell effective digital goods in the genre of entertainment, and provide users with a value for money approach.

Commenting on the launch, Malik Gilani, Founder & CEO, Esar Media and Advertising, said, “The advancements in internet penetration and related technology have paved way for an extremely potent value-added-services sector. More specifically, the entertainment VAS industry has seen immense traction in the recent past and we envision this growth to further magnify in the years to come. As a result, it was a conscious decision to launch a dedicated set of operations, particularly in the entertainment VAS industry, to cap on probable market opportunities. With BuckVas, we want to deliver quick and effective solutions in this space and scale latent opportunities to their optimum levels.”

With BuckVas, the company aims to maximize the reach of acquired as well as in-house developed entertainment content and make it accessible globally. Presently, the company has invested in the procurement of content and will rely on allies with parent company ESAR Media, for all related advertising technology.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.