Esar Media and Advertising, one of India’s fastest growing performance based AD networks, has newly roped in Randolf Miranda in a strategic business role. Miranda joins the organisation as Director – Business Acquisition & Relationship, and brings to the table a diverse experience of over 12 years. He will be based in Mumbai and will be responsible for expanding the clientele and campaigns’ reach for Esar Media & Advertising. Following this new appointment, the digital ad start-up marks its second key hire within a span of a month.
Commenting on the key appointment, Malik Gilani, Founder and CEO, Esar Media and Advertising, said, “Randolf and I, have worked together in the past (at Hungama Digital) and I’m thrilled that we are going to be working together again. His rich experience and record of exceptional work is certainly going to strengthen our team. His appointment is an integral step in liaison with Esar’s expansion plans, in existing and new markets. We are happy to have him on board and welcome him to the company.”
Commenting on his new role, Miranda said, “The digital ad industry has seen the biggest and quickest growth in the past years. Now, with 4G networks swiftly being rolled out, penetration increasing quickly, smartphone sales and its ever increasing usage; mobile advertising is poised to scale highly. Further, mobile advertising presents advertisers with a greater reach than most mediums within the ecosystem; this fact has already been proven. Put these together, and we know of the increasing opportunity in this industry. Esar Media & Advertising has shown great growth since its short span of inception and operations. Our aim is to be a strong contender in the digital ad space along with a reasonable market share. I am looking forward and I’m thrilled to be part of this journey.”
With a global experience in business development, across the digital media, internet and intranet segments, Miranda joins Esar Media from Vucilp Middle East; prior to which, he was associated with Hungama Digital Media Entertainment and People Infocom (Mauj). He has also been associated with companies in Nigeria such as MFI Office solutions and Direct on PC where he has proven his Business Development skills.
Apart from work, Miranda likes listening to all kinds of music and enjoys watching comedy sitcoms and movies.