Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Equus Red Cell wins creative duties of

Equus Red Cell wins creative duties of

Author | Abhijeet Mukherjee | Thursday, Nov 08,2007 6:14 AM

Equus Red Cell wins creative duties of

Equus Red Cell has won the creative duties of online real estate business portal following a multi-agency pitch. The incumbent agency was Redifussion DY&R. The total marketing spend of the People Group – the promoter of – is Rs 6-8 crore, of which a part would be assigned for the creative duties. The Group, which is into consumer Internet and mobile value-added services, owns and operates, as well as operates, and

Speaking on the development, Rakesh Ramchandani, Group Account Director, Equus Red Cell, said, “ is a significant win, firstly because it comes from the People group stable. The Group is instrumental in changing the face of online interaction through social networking portal such as, as well as the hugely successful matrimonial portal,”

“Secondly, we believe that with a buoyant economy and climbing disposables, property purchases have increased considerably. With the penetration of the Internet into tier I and II towns, along with mobile phone and other applications, a new convergence culture has set into consumer habits. We wish to ride on this convergence culture through The website wishes to inculcate both transparency and a heightened choice into this space. It aspires to be a one-stop shop for both the broker and the end buyer. Furthermore, it wishes to inculcate customer delight into a category that is hitherto bereft of it,” added Ramchandani.

Puneet Goel, Brand Manager, People Group, said, “The total spend would be around Rs 6-8 crore, which also includes the marketing plans of the Group. Of this, a part has been assigned for the creative duties. Equus comes with an excellent creative team and is very compatible for our kind of business. Equus is a right sized agency with the right people, for our size of business.”

The creatives on this business will be in the marketplace shortly. The aim is to create a 360-degree approach with emphasis on television commercial, print, outdoor campaign and other kinds of ATL and BTL activities, said Goel.

Tags: e4m

Write A Comment