Top Story

e4m_logo.png

Home >> Advertising >> Article

Equus Red Cell partners with one/one design

17-March-2011
Font Size   16
Share
Equus Red Cell partners with one/one design

Equus Red Cell on March 16, 2011, announced a strategic partnership with Kolkata-based one/one design, Anurag Hira’s new design venture. Both firms will retain their own entities and will collaborate over geographies to work for their clientele.

This arrangement gives one/one design access to the geographies of Mumbai and New Delhi, while Equus will now have access to Kolkata. Both Swapan Seth, who runs Equus, and Anurag Hira, Co-owner of one/one design, have worked deeply and closely for most parts of their careers on leading brands across the country.

Hira, along with Suhel and Swapan Seth, was a founder member of Equus.

Commenting on the arrangement, Anurag Hira said, “Businesses in the future and of the future have to be built on the plinth of PALs (Pooling, Allying, and Linking).”

When asked about the arrangement, Swapan Seth replied, “This collaboration is nothing but the confluence of chemistry and capability. We will complement our individual capabilities. Equus does not have an amplified design vision. one/one design does not have an amplified advertising interest. Then there are geographical opportunities as well.”
 

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by