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Equus Red Cell, Delhi wins creative duties for Forest Essentials

Equus Red Cell, Delhi wins creative duties for Forest Essentials

Author | Abhijeet Mukherjee | Tuesday, Jul 17,2007 9:04 AM

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Equus Red Cell, Delhi wins creative duties for Forest Essentials

Equus Red Cell, Delhi has recently won the creative duties for Forest Essentials, a brand of Mountain Valley Springs India Pvt Ltd. Equus would also be responsible for forming the marketing strategies for the brand. The size of the business couldn’t be ascertained at the time of filing the report.

Commenting on the account win, Swapan Seth, CEO, Equus Red Cell, said, “Over the past few months, the most satisfying win has been that of the Forest Essentials business. It is a top-of-the-line bodycare brand with tremendous loyalty. However, it is a niche brand, and I firmly believe that in niches lie riches. More significantly, it is a business that has the sensibilities that we like to employ for businesses. The work that won us the business smacks of certain sophistication, as does the brand. So there is a meeting of minds, and not just a culmination of contracts.”

Speaking on the reason why Equus was chosen as the creative agency, Samrath Bedi, Executive Director, Mountain Valley Springs India, said, “After reviewing various agencies, we felt that Equus not only provided the most creative output, but it was in tune with our sensibilities and understood what our brand is trying to do. Let’s just say that Equus turned out to be the most-suited to our needs.”

“I think we are going into pitches with great domain knowledge, backed by compelling insights that translate themselves finally into chiselled creatives. But we are going with 360 blue ocean ideas. That is the reason why we won the business,” Seth said.

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