Enterprise data services provider Tulip Telecom recently unveiled its new brand positioning campaign ‘Making it Possible’. The campaign has been conceptualised by Equus Red Cell.
In line with the fast-paced changing dynamics of the telecom sector, Tulip Telecom has evolved from being an Enterprise Data Connectivity provider to an Enterprise Data Service provider.
Through this new brand positioning campaign, the company aims to reach out to a broader base of people by demystifying its service portfolio and highlighting how it touches the common man’s life. The campaign not only aims at new brand positioning for the company, but also to present the more ‘humane’ face of the brand. The comprehensive plan would not only make use of the conventional/ traditional media, including print, TV etc. but would also have a healthy mix of contemporary media forms such as digital, social media and other Web 2.0 forms of communication media.
Speaking to exchange4media, Swapan Seth, CEO, Equus Red Cell, explained, “The entire idea was to stress upon the span and scope of the brand in terms of the businesses it worked in.” On the genesis of the idea to its execution, Seth mentioned, “The idea emerged from a graphic perspective.”
According to Seth, the one thing that the consumer could take away from the campaign would be the breadth of the business and the brand. The TVC for the campaign has been produced by Rohits Chawla’s Blue production house.
The brand campaign reflects strongly on the company’s business philosophy of making it possible for its customers, business associates and business partners.
Tulip Telecom Ltd’s data network is said to have the largest reach of over 2,000 locations in India. The company has a national presence with over 3,000 employees and more than 1,800 customers across India. Tulip designs, implements and manages communication networks of large enterprises on long term contracts to include enterprise communications connectivity, network integration, managed and value added services.