Equus Advertising has won the account of Japanese audio company JVC. The account, which is pegged at a couple of crores, moves from Avenues.
According to the company sources, the account is going to be handled by agency’s Mumbai office. At present, in India, JVC has five brands in the personal music category and seven in car audio systems. The company claims to have a 20 per cent market share in the organised car audio market.
According to industry sources, Equus plans to launch a multi-media campaign for JVC in around two weeks. JVC has so far launched only a print campaign.
Source: Business Standard