Top Story

e4m_logo.png

Home >> Advertising >> Article

Epica kicks-off its 30th anniversary celebrations

24-June-2016
Font Size   16
Share
Epica kicks-off its 30th anniversary celebrations

The Epica Awards officially kicked off its 30th anniversary celebrations this week with news of an ever-growing international jury, social and traditional media campaigns and additional categories.

 Epica will hold its next jury meeting, creative conference and 30th prize-giving ceremony in Amsterdam from November 14-17. As part of the celebrations, Epica will post and tweet introductions from the 29 issues of its annual Epica Book, with the hashtag #EpicaAwards30.

 The introductions have all been written by great creative minds, from John Pallant of Saatchi & Saatchi in 2004 to Matt Eastwood of J. Walter Thompson this year. Award winning campaigns from the past will also be posted and tweeted.

At the same time, Epica unveiled its own ad campaign, created by Paris-based agency Altmann+Pacreau. The campaign stresses that Epica is the only global creative prize judged by an independent jury of journalists. New to the jury this year are Adformatie (Netherlands), Horizont (Germany), The Arabian Marketer (UAE), M+AD (New Zealand),MarkLives.com (South Africa), Sostav UA (Ukraine), Media and Marketing MAM (Czech Republic) and MarkMedia.ro (Romania).

Additionally, Epica has introduced two new categories this year: Events (previously part of PR) and Brand Identity. It has also divided the Branded Content & Entertainment category into four: Films & Series; Branded Games; Native Advertising and Product & Brand Integration.

After Berlin in 2015, the Epica ceremony returns to Amsterdam this year. The event on November 17 will once again be preceded by the Epica Creative Circle. The theme of the conference is “From Advertising to Artvertising.” Speakers already lined up include: Barry Wacksman, EVP Global Chief Strategy Officer of R/GA and Stéphane Xiberras, President and Chief Creative Officer of BETC.

Commenting on the celebrations, Epica Editorial Director Mark Tungate said, “We’re delighted to return to Amsterdam after our successful visit two years ago because it represents creative excellence, with a large number of outstanding agencies.”

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve