Top Story


Home >> Advertising >> Article

Epica Awards rebrands with new logo, website and advertising campaign

Font Size   16
Epica Awards rebrands with new logo, website and advertising campaign

The Epica Awards introduced a new logo and website design this week as part of an extensive rebranding of the competition, which was founded in 1987. It follows the acquisition of Epica by Maydream – owner of the AdForum archive – two years ago.

Epica also revealed an advertising campaign that underlines its ability to help entrants “get noticed”. Barcelona design agency Vasava designed the logo, the site and the campaign. The logo emphasises Epica’s new brand positioning “A different angle on creativity.” The website is due to go live in August.

Epica is unique in the crowded awards sector as it is the only prize judged by an independent jury of journalists working for marketing and communications titles. More than 40 magazines and websites are on the jury, with new members recently added from Argentina (Reporte Publicidad), Japan (Sendenkaigi), Malaysia (Marketing Magazine), and Spain (Anuncios).

This year the jury meeting will switch location from Paris to Amsterdam, on the 17-20 November. For the first time it will be combined with an awards ceremony, hosted by local magazine Marketing Tribune. Before the ceremony, journalists will be invited to take part in a conference about the future of media and creativity.

“Epica is changing,” said Maydream CEO Philippe Paget. “The awards have been respected for many years, but it was time to shake them up a little. This new brand identity reflects our unique positioning more accurately. We also wanted to remind people that this is the only prize that allows journalists to celebrate advertising – the fuel of the free press,” he further added.

The changes include the launch of five new categories: Copywriting & Storytelling; Experiential & Shopper Marketing; Best Use of Music; Title & Credit Sequences – and a one-off World Cup category. 


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship