Top Story


Home >> Advertising >> Article

Epica announces Omnicom as its Holding Company of the Year

Font Size   16
Epica announces Omnicom as its Holding Company of the Year

Epica has announced that Omnicom is its Holding Company of the Year. Omnicom’s agencies – TBWA, DDB and BBDO – won a combined total of 82 awards during the recent 30th edition of the Epica Awards. It was a gratifying result for Omnicom after a battle between DDB, BBDO and Leo Burnett for the Network of the Year title, which was finally won by Leo Burnett from rival holding Publicis Groupe.

DDB was close behind with some groundbreaking work. DDB Brussels won Epica’s very first Design Grand Prix with its “Simplified Stories” entry – a streamlined book designed to make reading easier for Alzheimer’s sufferers. adam&eveDDB won golds for its “Tiny Dancer” and “Man on the Moon” spots for retailer John Lewis, while DDB Group Germany won gold for an innovative campaign that used Facebook to combat breast cancer.

TBWA scored eight gold awards. Heimat Berlin led the charge with three gold winners- for the Hornbach spot “You’re alive, do you remember?”; the surreal “Way of the Master” for Das Handwerk (a German craft association) and the animated spot “The Letter” for retailer Otto. 

TBWA\Istanbul won gold in the hotly-contested social category with its anti-homophobia film “Gay Turtle”. TBWA\Raad in the United Arab Emirates scored gold twice with an innovative print solution for Go Sport, which digitally effaced the heads and bodies of soccer players, leaving just their clothes and boots on the page. “It’s all about the gear,” read the copy. TBWA\Hakuhodo in Japan created the “intelligent parking chair” to promote Nissan’s advanced technology.

BBDO New York also made a big contribution, scooping Agency of the Year with 19 awards including one gold – for its stylish spot “La Pursuit” for Grey Goose vodka. Other BBDO golds were the romantic “Sarah and Juan” spot for Extra Gum, from Energy BBDO, and a moving campaign featuring Down Syndrome sufferers working in an animal care centre, from BBDO Russia.

Epica, the only global creative prize awarded by journalists from the marketing and communications press, celebrated its 30th edition at the Panama Club in Amsterdam on November 17.

Tags Omnicom

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India