The 2015 Epica Awards were announced recently. Where AdamandeveDDB won the Agency of the Year award and topped the ranking for the second year in a row with 14 awards including a Grand Prix and four golds. BBDO won the Network of the Year Award with 43 awards including 11 golds. The UK topped the country rankings obtaining 51 awards including a Grand Prix and 16 golds.
A total of 585 agencies from 75 countries participated in this year’s Epica Awards. Germany, Canada, Turkey and the USA were well represented, along with Lebanon, Romania, Spain and Japan. New countries included Azerbaijan, Ecuador, Iran, Ivory Coast and Senegal.
The Grand Prix award for digital went to ‘Taste the Translation’ by J. Walter Thompson Amsterdam for Elan. , Watts of Tokyo for Shiseido won the Grand Prix for Film, AdamandeveDDB won the Grand Prix for Press. For Outdoor, Demner, Merlicek and Bergman won the award.
Bas Korsten, ECD, J. Walter Thompson Amsterdam, said, “It’s hard for a small online translation company to fight the Goliath of the category: Google Translate. The only way we thought we could beat them was by making the quality difference tangible. Or in this case, edible. The online movie of the experiment convinced a lot of people to have a taste of ElaN Languages. And that was what we set out to achieve.”
Jury president Olivier de Montchenu, Managing Director, Sales, Euronews added, “Google is not challenged in this way very often, so the film is refreshing as well as entertaining. It also makes you want to try the alternative translation tool, so it perfectly attains its goal, as well as reaching out from the digital world to touch our everyday lives.”
Masato Kosukegawa, Creative Director, Shiseido Company, Limited said: “It is a great honor for all of our team to have been selected as the Film Grrand Prix for Epica 2015 and we are sincerely grateful for the recognition from the jury. We especially appreciate the director, Show Yanagisawa and the director of photography, Jin Ohashi and also the school ‘girls’ who showed their great patience to strike a pose and stand-still while we were shooting for 7 hours. Thanks also to our make-up artists who showed their special abilities, we hope that many who watched will feel the happiness through the basic concept of the film : the power of make-up.”
Montchenu added, “This is an incredibly powerful idea, extremely well executed – it’s almost a short feature film. The way it plays with notions of gender is both topical and striking.”
Ben Tollett, ECD, AdamandeveDDB said, “This started as a small brief for a store launch in Southampton. It’s ended up giving us all big heads."
Founded 29 years ago, Epica is the only worldwide creative award judged by journalists from the marketing and communications press.