Envies 2015: JSW bags ‘Most Envied’ award for ‘Geeta Phogat’ campaign
Stepping into its third year, Ogilvy India on Tuesday hosted its own creative awards - The Envies. Among the 150 entries receives, it awarded the 25 most enviable piece of work which the agency has created in the last one year. The ‘Most Envied’ went to JSW Steel for their campaign ‘Geeta Phogat’ and ‘Envy for Good’ went to postpickle.com for the campaign ‘For a sister’ which was released during Rakhi this year. The awards were given under the following eight categories- TVC, Digital, Radio, Activation, Print, Digital Case, Poster and Case Video.
BMW, Breakthrough Trust, Mondelez India Foods, Pidilite Industries, JSW Cement, Hindustan Coca Cola, Incredible India, Titan Watches and Vodafone India bagged one Envy each in the TVC Category. In the digital category, clients like Mondelez, Make Love Not Scars, Reliance General Insurance and World for All received one Envy each. There were four winners in the Activation category and two in the Radio category.
Commenting on the awards, Piyush Pandey, Executive Chairman & Creative Director, and Ogilvy South Asia said, “We won so much of ABBYs that the awards were laying on the floor and that started disturbing me. I realised that something was wrong and it was on us to bring back the respect. On a lighter note, we are not here to close down the ABBYs because that is quite a destructive thing to do. Our intension is to encourage, inspire young talent to do better and raise the bar of ‘good work’.
Kunal Jeswani, CEO, Ogilvy India further added, “We measure the success of the Envies from how excited our employees are to enter the awards. The width of great work has increased across disciplines year-on-year and Envies are a celebration of our work, our culture, our people and our clients. They foster a sense of pride in where we work, what we create and the clients and brands we create it for. Every company finds ways to celebrate its champions and its best work. This is ours.”
The Jury for the awards comprised of Karl Gomes, Founder & Chief Fanatic – Fanatics, Ashish Chakravarty, NCD - Contract India, Bobby Pawar, Managing Director & Chief Creative Officer, Publics Groupe, Vikram Gaikwad, Founder - Underdog Communications, Pradyumna Chauhan, NCD - McCann Erickson, Senthil Kumar, NCD - J. W. Thompson and Raj Kamble, Founder & Chief Creative Officer, Famous Innovations.
The special guest for the evening was Geeta Phogat, India’s first Commonwealth Gold winning woman wrestler. Hailing from a small village in Haryana, she spoke about the challenges which she had to overcome, the societal pressure on her family and what it took to become where she is today. In a place, where girls are not given any respect and married off at an early age, she spoke about how her father was a constant source of inspiration and motivation for her.
Hanif Kureshi, artist and designer and Dilip Chabria of Team Indus- India’s official entrant for the Google X Lunar Prize had sessions each at the Award ceremony. Kureshi, who began his career with Ogilvy, said he owes everything to this place because it has played a major role in his career. He spoke on the topic ‘What art on Street can do’. Chabria on the other hand, narrated his experience of starting Team Indus and his intension to create India’s Apollo moment. The gala night ended with a starry performance from the band Agni.
|1||BMW||BMW Festive||TVC||Ajay Gahlaut, Jossy Raphael, Gaurav Nautiyal, Jonathan George, Kushager Tuli, Vishwajeet Rana, Gaurav Nijawan, Bhawna Vohra, Shashwat Varma, Hamza Rizvi|
|2||Breakthrough Trust||Save the girl child||TVC||Ryan Mendonca, Vishal Bagade, Francis Thomas, Ritik Sachdev|
|3||Mondelez India Foods Limited||Cadbury 5 Star||Buffering||Digital||Amitabh Agnihotri. Samir Sojwal|
|4||Mondelez India Foods Limited||Cadbury 5 Star||Lost at the world cup||Digital||George Kovoor, Gaurav Magotra, Ashwath Ganesan, Nandan Joshi, Hetal Desai, Ajay Tawde, Vishal Davde, Zeeshan Khan, Esha Gandhi|
|5||Mondelez India Foods Limited||Cadbury Bournvita||Tayyari Jeet Ki||TVC||Ryan Mendonca|
|6||Pidilite Industries Limited||Dr. Fixit Heatshield||Interview||Radio||Anurag Agnihotri, Prasoon Pandey, Vivek Verma|
|7||Pidilite Industries Limited||FeviKwik||Parade||TVC||Piyush Pandey, Anurag Agnihotri, Vivek Verma|
|8||Adani Wilmar Limited||Fortune Foods||Fortune Mother Exchange||Activation||Sukesh Kumar Nayak, Anil Kumar, Deepak Deans, Shyamal RK, Bhavna Kher, Manasi Kadne, Noothan PR, Ankit Pathak|
|9||H&R Johnson||Red Ramp Project||Activation||Anuraag Khandelwal, Satish deSa, Samrat Bedi, Mohit Ahuja, Sakina Merchant|
|10||Incredible India||Incredible India - J&K||Where time stands still||TVC||Ajay Gahlaut, Gaurav Nautiyal, Jossy Raphael Richa Jain, Manoj Pande, Kanika Sethi, Umesh Baldaniya, Pawan Bhatt, Nivedita Gupta, Navjot Sudan, Rupinder Singh, Harsmimran Kaur|
|11||JSW Cement Limited||Banao Pyaar Se||TVC||Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Navin Talreja, Ajay Mehta, Tulsi Chowksi, Ganapathy Balgopalan.|
|12||JSW Steel Limited||Geeta Phogat||TVC||Rajiv Rao, Navin Talreja, Sukesh Nayak, Talha Nazim, Ganpathy Balagopalan, Tresa Paul, Shivali Nair, Drashti Buch, Amar Kondekar, Prachi Tater, Naman Shrivastava|
|13||Hindustan Coca-Cola Beverages Pvt. Ltd.||Kinley Packaged Drinking Water||Boond Boond Main Sachai||TVC||Ajay Gahlaut, Divya Bhatia, Vimal Singh, Chandana, Agarwal, Abhishek Gupta, Abhishek Advani|
|14||J G Hosiery Pvt. Ltd||Macho||Testicalmonials||Radio||Abhijit Avasthi, Anurag Agnihotri, V R Rajesh|
|15||Make Love Not Scars||End Acid Sale||Digital||Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Harshik Suraiya, Geetanjali Jaiswal|
|16||NCPA & WWF||See what you save||Activation||Zenobia Pithawalla, Mihir Chanchani, Jitendra Patel, Arshad Shaikh, Kunal Dangarwala|
|17||Penguin India||Puffing Children's Audiobooks||Abhijit Avasthi, Rajiv Rao, Sukesh Nayak, Anurag Agnihotri, Talha Nazim, Ramchandra Patil, Madhuri Mhatre|
|18||Postpickle.com||For A Sister||Digital Case||Piyush Pandey, Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Abhik Santara, Dushyant Kumar, Neha Shetty, Mohit Patti|
|19||Ramakrishna Mission School of Languages||Language Maze||Poster||Ogilvy Kolkata|
|20||Reliance General Insurance||Dark Travel Tale||Digital||Burzin Mehta, Madhavi Prabhu, Sandesh Parkar, Ajit Shitole, Jovinal Rodrigues, Priyank Bhadkamkar, Saurabh Mankhand, Gaurav Deshpande, Unnati Shah, Sudeep Shukla|
|21||Sprouts Enviornment Tust||God Save The Ocean||Activation||Srreram Athray, Elizabeth Dias, Farid Bawa, Kunal Dangarwala, Calvin Austin.|
|22||Tata Sky Limited||Daily Dillagi||Case Video||Sukesh Kumar Nayak, Bhavna Kher, Manasi Kadne, Shefali Ahir, Noothan PR, Ankit Pathak.|
|23||Titan Watches Limited||Titan Raga||The Wedding Collection||TVC||Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Tithi Ghosh, Sreenesh Bhatt, Susan Mathen, Sindhu Menon, Akshata Poojari|
|24||Vodafone India||Speed is Good||TVC||Vodafone Creative & Planning Team, Vodafone National Brand Team|
|25||World For All||Animal Care & Adoptions||A Dog's Life||Digital||Rajiv Rao, Neville Shah, Ashish Naik, Minal Phatak, Pramod Chavan, Yogesh Mani Pradhan|
|SPECIAL AWARD||ENVY FOR GOOD||Postpickle.com||For A Sister||Digital Case||Piyush Pandey, Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Abhik Santara, Dushyant Kumar, Neha Shetty, Mohit Patti|
|SPECIAL AWARD||MOST ENVIED||JSW Steel Limited||Geeta Phogat||TVC||Rajiv Rao, Navin Talreja, Sukesh Nayak, Talha Nazim, Ganpathy Balagopalan, Tresa Paul, Shivali Nair, Drashti Buch, Amar Kondekar, Prachi Tater, Naman Shrivastava|
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