Visage Media Services has announced the launch of the ‘Visage of India’ contest, targeted at the creative community encompassing art directors, visualisers, designers and graphic artists. The awards have been envisioned as an annual property, and will be given away by region in the three centres of Mumbai, Delhi and Bangalore.
Participants are required to visualise India as they see it and create a poster titled ‘India Alive’. They will have to use images from Visage’s 20,000-plus collection of India images to create the entry poster, and access to this collection will be enabled free for contestants. In addition, all participants will also get a 25 per cent discount on images from Visage, over the next three months.
Stating that the company’s objective was to build the best image bank of India, Srini Kilambi, CEO, Visage Media Services, said, “Visage of India contest is one specific approach to partnering with creative community to recognise the best work done with stock photography.”
“The awards will be judged by a panel drawn from varied fields, including photography (Ashok Salian), film (Pankuj Parasher), sculpture and theatre. The list of judges is expanding, as we draw close to the close of entries, April 2, 2006,” Kilambi added.
Three entries will be awarded in each city. While all winners from the west will be announced at Mumbai, those from the northern region will be awarded at Delhi. The east and south regions have been clubbed, and three winners from the two regions combined will be announced at the Bangalore awards ceremony.
Visage Media Services is headquartered in Hyderabad and has offices in Mumbai, Delhi and Chennai, with sales coverage across the SAARC region. Besides Visage’s imagery from India, Sri Lanka, Nepal, Pakistan and Maldives, one can also source international pre-shot still and moving imagery from Getty Images through Visage Media Services.
While 80 per cent of the business comes from the advertising industry for Visage, corporates and individuals contribute the rest. Currently, 40 per cent of the image bank’s business comes from the west of the country, 25 per cent from the north, and another 15-20 per cent from the south.
In its inaugural edition, a total of two entries per designer are being allowed, but there is no cap on the number of images that the entrant can browse from ‘Visage Indian Imagery’ for his two entries. Visage is looking to create an annual awards property in the ‘Visage of India’ contest, perfectly in tune with its line of business.