The Designomics Awards, held in association with Whirlpool and endorsed by the India Design Council, has called for entries for its third edition. The award ceremony will be held on October 23, 2013 in Mumbai. The last date for entries is September 30, 2013.
The Designomics Awards recognises businesses and their creative partners that incorporate strategic design in important milestones of commerce. While The Designomics Awards acknowledge examples of design that add value to businesses, it also aims to educate and encourage the use of design, not only to enhance visual aesthetics, but also to engage audiences and guide the driving philosophies at the core of the organisation.
Additionally, to encourage strategic design thinking among young designers, the Designomics Awards also offers Students Awards that recognise students who demonstrate the values of Designomics in their projects.
The Designomics Awards 2013 boasts of a star-studded jury list that includes some of the leading names from a wide range of business and design backgrounds. The jury comprises of:
Alok Nanda, Founder and CEO, Alok Nanda & Company Communications
Alpana Parida, President, DY Works
Anil Mathur, COO, Godrej & Boyce
Ashish Deshpande, Director, Elephant Strategy + Design
Ashwani Kumar, Senior Principle Technologist Packaging Graphics and Design, ITC
Prof Dhimant Panchal, Director & HOD Pre-Design Foundation, MIT Institute of Design
Harshil Karia, Co-Founder & Online Strategist, FoxyMoron
Lucy Unger, Managing Director (South Asia), Fitch
Pradyuman Vyas, Director, National Institute of Design (NID)
Revathi Kant, GM - Design, Innovation & Development, Tanishq
Santosh Desai, MD & CEO, Futurebrands
Shanoo Bhatia, Founder Director, Eureka Moment Design Company
Sonia Manchanda, Co-Founder and Principal Designer Idiom, Creative Chief, DREAM:IN
Suresh Sethi, Vice President Global Consumer Design Asia, Whirlpool Corporation
Tarun Rai, CEO, Worldwide Media
The jury will evaluate all entries based on the strategy, creativity and effectiveness of the design solutions in the following categories:
• Strategic Brand Identity
• Product Design
• Design Integration
• Environment and Spatial Design
Previous winners of the Designomics Awards include Titan Industries, Mahindra and Mahindra, Future Group, Infosys, Nestle, Dabur International, Britannia, Tata Chemicals, Radio Mirchi, Essar Group, Pidilite Industries and many more.
Designomics is an initiative that endorses the value of strategic integration of design in business. The merging of design principles and the economics discipline is what has been termed as Designomics. Today, Designomics supports the use of strategic design in business through the Designomics Awards and the Designomics Live Academy.