Top Story

e4m_logo.png

Home >> Advertising >> Article

Entries called for third edition of Designomics Awards

20-September-2013
Font Size   16
Entries called for third edition of Designomics Awards

The Designomics Awards, held in association with Whirlpool and endorsed by the India Design Council, has called for entries for its third edition. The award ceremony will be held on October 23, 2013 in Mumbai. The last date for entries is September 30, 2013.

The Designomics Awards recognises businesses and their creative partners that incorporate strategic design in important milestones of commerce. While The Designomics Awards acknowledge examples of design that add value to businesses, it also aims to educate and encourage the use of design, not only to enhance visual aesthetics, but also to engage audiences and guide the driving philosophies at the core of the organisation.

Additionally, to encourage strategic design thinking among young designers, the Designomics Awards also offers Students Awards that recognise students who demonstrate the values of Designomics in their projects.

The Designomics Awards 2013 boasts of a star-studded jury list that includes some of the leading names from a wide range of business and design backgrounds. The jury comprises of:
Alok Nanda, Founder and CEO, Alok Nanda & Company Communications
Alpana Parida, President, DY Works
Anil Mathur, COO, Godrej & Boyce
Ashish Deshpande, Director, Elephant Strategy + Design
Ashwani Kumar, Senior Principle Technologist Packaging Graphics and Design, ITC
Prof Dhimant Panchal, Director & HOD Pre-Design Foundation, MIT Institute of Design
Harshil Karia, Co-Founder & Online Strategist, FoxyMoron
Lucy Unger, Managing Director (South Asia), Fitch
Pradyuman Vyas, Director, National Institute of Design (NID)
Revathi Kant, GM - Design, Innovation & Development, Tanishq
Santosh Desai, MD & CEO, Futurebrands
Shanoo Bhatia, Founder Director, Eureka Moment Design Company
Sonia Manchanda, Co-Founder and Principal Designer Idiom, Creative Chief, DREAM:IN
Suresh Sethi, Vice President  Global Consumer Design Asia, Whirlpool Corporation
Tarun Rai, CEO, Worldwide Media

The jury will evaluate all entries based on the strategy, creativity and effectiveness of the design solutions in the following categories:
Strategic Brand Identity
Print
Retail
Digital
Packaging
Product Design
Design Integration
Environment and Spatial Design

Previous winners of the Designomics Awards include Titan Industries, Mahindra and Mahindra, Future Group, Infosys, Nestle, Dabur International, Britannia, Tata Chemicals, Radio Mirchi, Essar Group, Pidilite Industries and many more.

Designomics is an initiative that endorses the value of strategic integration of design in business. The merging of design principles and the economics discipline is what has been termed as Designomics. Today, Designomics supports the use of strategic design in business through the Designomics Awards and the Designomics Live Academy.

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video