Top Story


Home >> Advertising >> Article

Enormous will focus on creating talk-worthy communications: Ashish Khazanchi

Font Size   16
Enormous will focus on creating talk-worthy communications: Ashish Khazanchi

The Indian ad world has a new entrant – the newly formed creative agency named Enormous. Enormous has been formed in partnership between Ashish Khazanchi, former Vice Chairman & NCD, Publicis Ambience, Ajay Verma, former Chief Growth Officer, Draftfcb+Ulka, and Vivek Suchanti, MD, Concept Communications.

The agency, which commenced its operations on October 1, 2013, currently has a core team of 10 people and is working with clients in the areas of media and FMCG.

Khazanchi shared that the agency will focus on creating “talk-worthy communications with the confluence of insight, technology and unexpectism”.

He added, “Enormous believes that the grammar of speaking to the consumer has changed. Our markets are learning newer ways of tuning advertising out. Brands need newer ways of not just communicating, but forming talk-worthy connections.”

Aside from communications, Enormous will also create its own IPs in the area of brand assets and consumer interface, Khazanchi further said. 

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...