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Enormous will focus on creating talk-worthy communications: Ashish Khazanchi

28-October-2013
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Enormous will focus on creating talk-worthy communications: Ashish Khazanchi

The Indian ad world has a new entrant – the newly formed creative agency named Enormous. Enormous has been formed in partnership between Ashish Khazanchi, former Vice Chairman & NCD, Publicis Ambience, Ajay Verma, former Chief Growth Officer, Draftfcb+Ulka, and Vivek Suchanti, MD, Concept Communications.

The agency, which commenced its operations on October 1, 2013, currently has a core team of 10 people and is working with clients in the areas of media and FMCG.

Khazanchi shared that the agency will focus on creating “talk-worthy communications with the confluence of insight, technology and unexpectism”.

He added, “Enormous believes that the grammar of speaking to the consumer has changed. Our markets are learning newer ways of tuning advertising out. Brands need newer ways of not just communicating, but forming talk-worthy connections.”

Aside from communications, Enormous will also create its own IPs in the area of brand assets and consumer interface, Khazanchi further said. 

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.