Enamor ushered the month of May with a special campaign that celebrates women. The campaign #WeAreAllFabulous is conceptualised by Publicis India and is dedicated to women from all walks of life, no matter their size, shape or quirks. Enamor believes that all women are born fabulous and at the heart of their new campaign celebrate these women and their fabulousness.
The campaign showcases the brand’s wide range of lingerie, shapewear and sportswear, which let women feel comfortable in their own skin and let them re-invent their style every day.
Enamor celebrates all women, their essence, beliefs and zest for life; their inner and outer beauty. And, their exclusive range of lingerie and sportswear is designed to worship all their curves and fit them fabulously, said a spokesperson for the brand.
Sandra Daniels, Vice President - Marketing, Enamor said, “Often customers would look at our ads and ask me if our lingerie would fit their bodies. That was an eye-opener. Look around us. We don’t see perfect bodies, but real women with all their quirks, who are fabulous just the way they are. When the agency presented the #WeAreAllFabulous idea, we loved it. I am glad we have been able to execute the thought of diversity and yet retain the fashion essence of the brand. We hope this campaign encourages women to celebrate themselves, each one unique and fabulous in her own way.”
Paritosh Srivastava, Chief Operating Officer, Publicis Ambience said, “Enamor is a modern and progressive brand for the women of today. The brand idea of ‘Fabulous as I am’ has done very well for the brand and business in the last couple of years. This campaign strongly builds on the existing idea and talks to a large and diverse set of women, voicing the rules they live their lives by. The execution, we believe, is of a kind not seen in the inner wear category. It delivers a beautiful message very fashionably and is a celebration of womanhood.”