Top Story

e4m_logo.png

Home >> Advertising >> Article

Enamor appoints Madison Media as its media AoR

01-May-2012
Font Size   16
Share
Enamor appoints Madison Media as its media AoR

Madison Media Omega announced that it has won the media mandate of Gokaldas Intimatewear, makers of Enamor lingerie. The account was won in a multi-agency pitch. The agencies that participated in the pitch were Maxus, OMD and RK Swamy Media.

The account was previously handled by Lintas Media Group.

“We are delighted that Enamor has chosen us and are confident that we will be able to add a lot of value to its business. We are happy to add a new product category to our portfolio,” said Sam Balsara, Chairman and Managing Director, Madison World.

Madison Media was recently in the news for winning Crompton Greaves and Dixcy Textile’s media AoR.

Madison Media Group handles media planning and buying for blue chip clients such as Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s, TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, SpiceJet, Crompton Greaves, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, etc. The gross billing of Madison Media is Rs 3000 crore

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.