The Emvies committee has once again decided to give in to the requests of media bodies like agencies, research organisations and channels to extend its entry date. The Ad Club will now accept entries till May 30, 2005.
"We have got too many calls from people across the media fraternity that they need more time to send their entries," said Bipin Pandit, General Manager, The AD Club, Mumbai.
Pandit informed that as has been the case with the Emvies, year-on-year, there is an encouraging response this year too. "Last year, there was a spurt of 200 per cent. We are expecting even better this year," said Pandit.
What is perhaps more encouraging that this year, the Ad Club has increased the entry rate of a few categories. The Media Innovation categories, along with other categories like Media Research, Best Media Marketer and Media strategy have all been increased and the participation still is substantial.
"Emvies has become a coveted event. It was instituted to recognise the growing discipline of media excellence but in a very short time, it has established itself well in the fraternity," said Pandit.
Unlike last year, when the Emvies had seen an increase in categories, this year there hasn't been any such changes induced. Pandit emphasised that even as the Ad Club would be in a position to give a detailed account on the kind of entries only in the first week of June, the quality of participation is better than before.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking