The Emvies committee has once again decided to give in to the requests of media bodies like agencies, research organisations and channels to extend its entry date. The Ad Club will now accept entries till May 30, 2005.
"We have got too many calls from people across the media fraternity that they need more time to send their entries," said Bipin Pandit, General Manager, The AD Club, Mumbai.
Pandit informed that as has been the case with the Emvies, year-on-year, there is an encouraging response this year too. "Last year, there was a spurt of 200 per cent. We are expecting even better this year," said Pandit.
What is perhaps more encouraging that this year, the Ad Club has increased the entry rate of a few categories. The Media Innovation categories, along with other categories like Media Research, Best Media Marketer and Media strategy have all been increased and the participation still is substantial.
"Emvies has become a coveted event. It was instituted to recognise the growing discipline of media excellence but in a very short time, it has established itself well in the fraternity," said Pandit.
Unlike last year, when the Emvies had seen an increase in categories, this year there hasn't been any such changes induced. Pandit emphasised that even as the Ad Club would be in a position to give a detailed account on the kind of entries only in the first week of June, the quality of participation is better than before.