Round II of EMVIEs 2012 judging will take place from August 23 to August 25 in the popular format of case study presentation at Welingkar Institute, Mumbai. It will be judged by 21 stalwarts from the marketing fraternity.
EMVIEs, a premier media awards instituted by The Advertising Club Bombay is completing 12 years. Befitting the occasion, Ad Club has received an unprecedented response with 734 entries across 23 categories; 717 entries were received last year.
The EMVIEs Committee had introduced the following new categories/changes this year:
• Three new categories, Media Client of the Year, Best Ongoing Media Campaign and Young EMVIE of the Year, have been introduced.
• Display and Video has been added as additional sub categories under Best Media Innovation – Digital.
• Zoom has introduced a special award category ‘Best Use of a Bollywood Celebrity in Media’ will be given to an entry that uniquely showcases or integrates a Bollywood celebrity in media, creating impact and at the same time, being relevant to the brand’s communication.
For the first time ever, the entries were submitted digitally. As many as 43 agencies have participated in the competition and their work was judged by 100 top-notch media professionals in Round I. An added attraction is the Band Baja Awards which will showcase musical talent within the media fraternity.
The grand awards ceremony will take place on September 3 at Taj Lands End, Bandra.
The Presenting Sponsor for the initiative is Times Television Network and the Category Sponsors are Yahoo India (Best Media Innovation Digital), DNA (Best Media Innovation Print), Aditya Birla Financial Services Group (Best Media Innovation TV) and Crompton Greaves (Best Media Strategy Consumer Durables).