The first round judging of entries for Ad Club Bombay’s EMVIES 2012 is scheduled for August 7, 8 and 9, but this time there is a difference. The judging will be done digitally by around 100 jury members from the advertising fraternity. This is happening for the first time since the competition commenced in 2001.
A paperless format has been introduced for submission of entries with entrants being asked to submit entries only in the digital format. “For the first time, a paperless judging format is being used,” informed Bipin Pandit, GM, Ad Club Bombay. “On the day of the judging, there won’t be a single paper floating around. We will replicate the same for EFFIES too, and who knows we may go further to use it for Goafest as well,” he added.
The advantages of this new system are many. Not only are there less papers lying around, it has also reduced the agency’s task, he pointed out. The agencies have to send their entries in a pen drive, when earlier they had to print, spiral bind the entries and then reach it to them in bulky packets. “Now, no matter how many case studies are included, it comes in a small packet. Any information can be sourced through automated MIS reports that can be customised as per the requirement,” Pandit elaborated.
The second round of judging, which includes case study presentations, may also follow the digital process.
The awards are slated to take place on September 3 at The Taj Lands End in Mumbai.