The EMVIES committee has bowed down to the request of various media bodies like agencies, research organisations and channels to extend the last date for accepting entries by a week, informs Apurva Purohit, Chairperson, EMVIES Committee. Accordingly, the Ad Club will accept entries till June 9, 2004.
“But this is final,” asserts Purohit, “Because there have been so many requests, we took this decision but there is no way we extend this any further.” The EMVIES has created a buzz in the market for almost the past month and the response that the Ad Club received this year, according to Purohit, is a very satisfactory one.
She further remarks, “The response we have seen this year has not only come from new participants, but also in larger numbers from the usual ones. Despite this, practically every agency and channels have called requesting that due to their current work schedules with pitches and presentations, they need more time to send in their entries.”
Though, the Ad Club is yet counting the number of entrants and hasn’t had the chance of evaluating the entries in depth, Purohit divulges that the quality this time is going to witness some stiff competition. She states that the Ad Club is expecting some fierce battle amongst the top four-five agencies. “The kinds of work that have come in are truly remarkable and we are expecting close fights in at least four five contesting organisations,” she observes.
She expresses that the same holds true for the media marketers as well, “Undoubtedly there has been some outstanding work seen in the past year in terms of media innovations and strategies in the industry and the participation only accentuates this. EMVIES this year marks and celebrates this growth.”