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Emvies 2012 to see many ‘firsts’

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Emvies 2012 to see many ‘firsts’

The time has come for Emvies again. It was announced recently that the 12th edition of Advertising Club Bombay’s Emvies will see the addition of three new categories – Media Client of the Year, Best Ongoing Media Campaign and Young Emvie of the Year. The Advertising Club Bombay has now announced that the last date for accepting entries is July 25.

Emvies 2012, while retaining the best practices of the past years, will have many firsts.

Entries can be submitted digitally for the first time; young talent will be recognised with the first ever Young Emvie award; other than the Media Agency of the Year, the client whose work gets the maximum cumulative points across categories will be awarded with the Media Client of the Year; the points for the Grand Emvie will depend on the scores secured for the Media Agency of the Year and for the Media Client of the Year.

The Club arrived at all these firsts in consultation with media planning and buying houses.

Emvies 2012 will reward the work done during the period between April 1, 2011 and March 31, 2012.

The judging process will be in two-stages. It will focus on rewarding work that meets the following criteria: originality and uniqueness, impact on client’s business, relevance to the brand and its communication. There will be Gold, Silver and Bronze awards given away in each category.

The Emvie Awards will be given away at a glittering ceremony to be held at the Ball Room, Taj Lands End, Bandra, Mumbai on September 3, 2012.

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