Top Story


Home >> Advertising >> Article

Emvies 2012 to have three new categories

Font Size   16
Emvies 2012 to have three new categories

The 12th edition of Advertising Club Bombay’s Emvies will see the addition of three new categories – Media Client of the Year, Best Ongoing Media Campaign and Young Emvie of the Year.

The Media Client of the Year award will be decided on the basis of maximum awards won by a client. The Young Emvie of the Year award is aimed at putting the spotlight on youngsters in the media agency business. Two sub-categories have been added to the Best Media Innovation – Digital category, which includes Display and Video; the other sub-categories are Search, Web and Mobile.

Emvies 2012 will be held in Mumbai on September 3. The presenting sponsor this year is Times Television Network.

Sunil Lulla, Chairperson of the Emvies committee said that new categories had been added after consulting thought leaders in the media fraternity. He added, “Emvies is the most coveted recognition in the media industry. It is about standards, consistency and recognising excellence.”

Lulla further said that no other award match the Emvies recognition, as it is a “rigorous process”.

The jury process, which is scheduled for August, will be held over two rounds. The first round of judging by media professionals will take place from August 7 to 9. The second round of judging will be by marketing professionals and take place from August 23 to 25. This involves the popular format of case study presentations and will take place at the Welingkar Institute in Mumbai.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by