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Emvies 2010: Mindshare declared Media Agency of the Year again; Maxus & Mudra Max shine

28-August-2010
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Emvies 2010: Mindshare declared Media Agency of the Year again; Maxus & Mudra Max shine

There were no surprises yet again at the Emvies 2010 awards, held in Mumbai on August 27 and organised by the Advertising Club of Bombay. Like last year, this year, too, Mindshare is placed at the top and has been declared Media Agency of the Year. Maxus and Mudra Max follow, with Mudra Max also taking home the Grand Emvie.

This year saw 66 shortlisted entries competing for the Emvies. A total of 47 awards were given away. Over 397 entries were received this year.

Mindshare scored a total 110 points and won four Golds, two Silvers and six Bronzes.

Ranking well in the charts again like last year was Maxus with a total of 95 points, which included three Golds, one Silver and eight Bronzes.

Mudra Max, which secured the third position, got 75 points. The agency won three Golds, two Silvers and two Bronzes. The agency also bagged the Grand Emvie for its work on ‘National Association for the Blind - May I Help You’.

Fourth in the order was Lodestar UM, the same rank it had secured last year. The agency scored a total of 70 points and bagged four Golds and one Silver.

Madison Media Infinity, which was placed third among the winners last year, dropped to the fifth position this year, securing 40 points. The agency has won two Golds and two Silvers.

Mediacom had a total of 35 points that came from three Silvers and one Bronze.

In the seventh position was Motivator with one Gold. OMD India gathered 10 points with a Silver, while Ogilvy Action had five points in its kitty with one Bronze.

Watch this space for a detailed coverage on the winning entries, on what the exhilarated winners had to say, and more in exchange4media’s Emvies 2010 coverage on Monday, August 30, 2010.

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