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Emvies 2009: 60 case studies shortlisted; Mindshare leads the list

11-August-2009
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Emvies 2009: 60 case studies shortlisted; Mindshare leads the list

Shortlists for the Emvies 2009 have been announced. This year, a total of 60 case studies have made it to the shortlist. Mindshare once again leads the list this year with 17 of its entries making it to the shortlist. Presentations of these 60 case studies will be made over two days on August 14 and August 17.

Following Mindshare are Maxus with nine shortlisted entries and Madison Media Infinity with seven shortlisted entries. Lodestar Universal has six entries in this shortlist, while Mudra Max has five entries. Mediacom has a three entries in the shortlist and Mates Madison has two entries. Starcom Mediavest, Mediaedge:cia, Tribal DDB, P9 Integrated, Madison Media Plus, Digital Radio and TME have one entry each.

Below is the table of the shortlist entries:
























CATEGORY
AGENCY NAME
CASE STUDY
     
BEST MEDIA INNOVATION - PRINT Starcom Mediavest Group Aircel - World of Possibilities
  Mediaedge:cia Zee Tamil - Wake Up to Tamil
  Mindshare Surf - Playground is a Classroom without Walls ……
  Maxus Tanishq Aleya - Tanishq Magic Mirror
  Lodestar Universal Tata Nano - How WE SAID IT UnCommonly
     
BEST MEDIA INNOVATION - DIRECT MARKETING Lodestar Universal TIMES OOH - You are in the News!
  Mudra Max Park Avenue Shirts - Iron Man
  Lodestar Universal Amul Ice Cream - Amul Ice Cream Khao, Star Plus pe Aao
     
BEST MEDIA INNOVATION - AMBIENT MEDIA / OUT OF HOME Mudra Max Park Avenue Shirts - Iron Man
  Lodestar Universal Tata Nano - Nano ya Na maano!
  Mudra Max Hindustan Times Newspaper - Opinion Poll
     
BEST MEDIA INNOVATION - DIGITAL Mindshare Star World - "Matt the Mind Reader"
  Tribal DDB India Idea Cellular - Idea Mobile Roadie Challenge
  Mindshare Lux - Lux Provocateur
  Mindshare AXE - 11/11, the day that almost all young Indians gasped with chocolate on Internet screens.
     
BEST MEDIA INNOVATION - CINEMA Maxus Tata Sumo Victa - India's First Lyricode
  Mates-Madison Teamwork FP & E Pvt. Ltd. Asian Paints Kids World - Chalk Board & Glow Wall : Bhoothnath
  Maxus Reebok - Reebok Just Did It, Impossible is Nothing!
  P9 Integrated - A division of Percept Ltd. Asian Paints Limited - Multiplex on Ground Movie Association of Asian Paints - Bhoothnath
  Maxus Sonata 101 Collection - Carpet Bombing with Cinema
  Mates-Madison Teamwork FP & E Pvt. Ltd. Maybelline Moisture Extreme : Dostana
  Mindshare Sunsilk - Sunsilk Styles Bollywood
     
BEST MEDIA INNOVATION - EVENTS Mindshare Virgin Mobile- Live Stunt/Advertising with a bollywood potboiler flick, lights, camera…Brand Launch!
  Mudra Max TVS Scooty - Women on Wheels
  Mindshare Wheel - Touring Talkies in Jatra
     
BEST MEDIA RESEARCH Madison Media Infinity Cadbury Perk - Is Continuity the Only Remedy?
  Mediaedge:cia Agency Research - Future gazing into IPL 2
  Madison Media Cadbury Dairy Milk - Weight
  Infinity Management!
     
BEST MEDIA STRATEGY- CONSUMER PRODUCTS Mindshare Nimbooz - Unlocking Potential of the 'Ekdum Asli Indian Refresher'
  Madison Media Infinity Cadbury Celebrations - Special Diwali Pack : Media Convergence
  Mindshare Kurkure - Kurkure Family 'Adopts' a New Member!
  MediaCom Media India Pvt. Ltd. Gillette Mach 3 - India Votes : To shave OR Not to shave
  Mindshare Dove Soap - The Ultimate Test
     
BEST MEDIA STRATEGY-CONSUMER DURABLES Mudra Max TVS Scooty - Women on Wheels
  Maxus Nokia Xpress Music - Redefining the way mobile phones are sold!
  Lodestar Universal Tata Nano - Utilizing the power of Nanovations
     
BEST MEDIA STRATEGY- SERVICES Mindshare Virgin Mobile - Creating a Lighthouse identity for Virgin Mobile in India
  Madison Media Plus BBC World Service Trust - Condom. Say it aloud.
  Mindshare KFC - 2008 Halving The distance From home To the KFC store
     
BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY Digital Radio (Mumbai) Broadcasting Ltd. Red FM's Bajaate Raho Awards 2008
  Mindshare Star World - "Matt the Mind Reader"
  Lodestar Universal Radio City - Planet Radio City - How Radio City conquered Cyber space!
     
BEST INTEGRATED CAMPAIGN Mindshare Boost - Boost Lets Just Play
  MediaCom Media India Pvt. Ltd. Gillette Mach 3 - India Votes : To shave OR Not to shave
  Maxus Indian Premier League - Weapons of Mass Construction
  Mindshare Surf - Playground is a Classroom Without Walls ……
  Madison Media Infinity Tata Tea (Jaago Re)
     
BEST MEDIA INNOVATION - RADIO Maxus Vodafone -SIX held captive on one frequency
  TME Team Parle G - Genius vs. Guinness!!!
  Maxus Nokia 5800 Xpress Music - Nokia Re-creates the famous "Midas Touch"
  Madison Media Infinity Saffola Life - Listen to your Heartbeat
  Maxus Fastrack - When Fastrack scripted the world's first non-bloody coup …
     
BEST MEDIA INNOVATION - TV Mindshare Frito Lay portfolio of brands - "Adla Badli"
  Madison Media Infinity Cadbury Bournvita - Confidence to Challenge
  Mindshare Boost - Boost Lets Just Play
  MediaCom Media India Pvt. Ltd. Gillette Mach 3 - India Votes : To shave OR Not to shave
  Mindshare Pond's - Pond's Age Miracle Salaam-E-Ishq - A Salute to Romance
  Maxus Alpenliebe - Wrong Angle is Right Angle
  Madison Media Infinity Tata Tea ( Jaago Re) Vote ya Vaat

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