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EMVIES 2008: Will it be the usual suspects, or is there a twist in the tale?

EMVIES 2008: Will it be the usual suspects, or is there a twist in the tale?

Author | Nitin Sharma | Monday, Jul 28,2008 8:29 AM

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EMVIES 2008: Will it be the usual suspects, or is there a twist in the tale?

The stage is all set for presentation of the EMVIES 2008 awards on July 28 in Mumbai. The shortlisted 53 case studies have impressed the judges, who have rated most of them as above average.

Since its inception in 2000, EMVIES was founded on basically one tenet – to recognise and honour exceptional media work without favour or exception. To achieve this end, EMVIES has once again lined up all the big names from different disciplines of media as it is extremely chary about handing out the trophies.

Apurva Purohit, CEO, Radio City, and Chairperson, Ad Club Bombay, said, “We like that way, that’s what we expect when we get the best in the business to judge. They raise the standards. We fervently believe only the most deserving and inspiring should make the cut. Anything less would devalue the show and the trophy.”

In the EMVIES history, the battle for the top honour has been between Mindshare or Lodestar. In the recent times, the former has won the coveted award for two years in succession – in 2005 and 2006 – Lodestar won it in 2004 and 2007.

EMVIES 2008 saw a record number of 452 entries, which were scanned by the watchdul eyes of 42 judges. 53 entries have made it to the ‘judgment day’. Now, the big question is will Lodestar Universal defend its title of Media Agency of the Year or will Mindshare topple it with a record number of 21 entries to its name, or will Maxus provide a twist in the tale.

The answers are but a few hours away.

Also read:

EMVIES 2008: Case study presentations conclude; stage set for Awards clash

EMVIES 2008: 27 case studies presented on day one; entries rated above average

EMVIES 2008 shortlist announced; 53 case studies to compete

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