The EMVIES 2008 evening on July 28 saw winners, participating agencies, delegates celebrating the awards. MindShare won the final battle bagging the Agency of the Year Award. Other agencies that also won in order are Maxus, Madison and Lodestar Universal. exchange4media spoke to the various participants in the all their joi de vivre.
For MindShare, the victory would be sweet as it beat last year’s Agency of the Year winner, Lodestar Universal, with a score a 91 to its name.
R Gowthaman, Managing Director, MindShare India, was naturally ecstatic. He said, “It feels great to be the Agency of the Year, as we have won across all the categories and as far as the learning’s go for the next year, we will also aim at making a cut in the Radio category.”
For Vikram Sakuja, COO, GroupM South Asia, the one word that defined the day was ‘fabulous’, as he said, “It has been a double bonanza for GroupM as both Mindshare and Maxus have performed well at this year’s EMVIES.”
For Ajit Verghese, Managing Director, Maxus India, “This year there has been a couple of learnings. One has been the entry of youngsters into the industry. They have brought in their youthful spirit and enthusiasm. Secondly, the improvement in the presentations, which has hit a new high as compared to the last 4-5 years. And this will set the tone for the future.”
On winning the People’s Choice Award, Nandini Dias, COO, Lodestar Universal, said, “It is nice to receive the Media Planners Award as it has been voted by the entire media fraternity, which has taken their decision by looking at all the angles that make the entry a true winner in its category.”
Dias looks forward to correcting the mistakes for the coming year. She said, “This year, none of our entries in the Innovation Section got shortlisted, which is one of the reasons for us not retaining the title, I hope Lodestar Universal’s team would correct the same for the next year, and make a cut into each and every category, be it innovation or research.”
Speaking on the lack of creative agencies making a cut at the metal tally, Pratap Bose, COO, Mudra, said, “The quality of work in media is improving, but for me, there is still a lot of scope for agencies to do better. Creative agencies need to look out for more participation in case they want to make a mark.”
Bose further said that earlier, the entries at the EMVIES were judged on the basis of their creativity. He said, “Unlike earlier, today to win at EMVIES, agencies need to strike the right balance between creativity and media strategy, particularly in the Integrated category.”
NDTV Media was the presenting sponsor for EMVIES 2008, and it is known that the company has already signed a sponsorship deal of three years with the Ad Club. Commenting on his decision to partner EMVIES, Raj Nayak, CEO, NDTV Media, said, “I have been in the industry for 21 years and I had always wanted to do something for the industry, but never got the opportunity. This year, I thought we do so much for everybody else, so why not partner EMVIES and do our bit to promote true excellence in the media awards. Looking from a sponsorship point of view, I would say that EMVIES fitted like a glove as it gave the right platform with the perfect set of target audiences.”
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