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EMVIES 2008 shortlist announced; 53 case studies to compete

EMVIES 2008 shortlist announced; 53 case studies to compete

Author | Nitin Sharma | Thursday, Jul 10,2008 8:29 AM

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EMVIES 2008 shortlist announced; 53 case studies to compete

Shortlists for the EMVIES 2008 have been announced. A total of 53 case studies have been shortlisted out of the 452 entries received, two short of the 55 case studies that were short-listed in 2007. MindShare leads the list with 21 entries making it to the shortlist. The final round of judging would be held on July 21 and 22 in Mumbai. The EMVIES 2008 would be presented on Monday, July 28, in Mumbai.

Following MindShare are Lodestar and Maxus, who have seven shortlists each. However, agencies like Madison, Ogilvy, and Rediffusion DYR couldn’t manage even five shortlists. All this raises a question – Is the EMVIES becoming a cakewalk for the two arch rivals or are other agencies facing a dearth of talent in media? This and other such questions could be the talking points this year.

Following are the details of the shortlisted entries:

In the category of Best Media Innovation: Ambient Media/OOH, the entries that have been shorlisted are Kurkure – India’s First Brand Train - Kurkure Express; Juice Salon - Juice Escalator; and Lifebuoy Soap - Lifebuoy Gurudwara Activation.

For the category of Media Innovation in Cinema: Nivea Soft Moisturizer - Stay Simply Beautiful; GoodYear - Tara Rum Pum (TRRP) Association; Castrol GTX - Castrol GTX Drives Bollywood; and Reebok - Reebok Hitting the Winning Goal have made it into the final judging round.

For the category of Best Media Innovation: Digital, the entries that have been shortlisted are BRU Cappuccino - One is not enough; Big 92.7 FM - Voice Scrapping; HSBC Premier Re-Launch - The new HSBC Premier Mobile Handset; and Cadbury Dairy Milk - A Twist in the story.

Best Media Innovation, Direct marketing includes- Kaya Skin Clinic - Painless Hair Removal; Reliance Systematic Investment Plan - SIP Retail Plan; Brufen Softra - The art of writing; and Asian Paints - Cinderella-Glow in dark paint.

For Best Media Innovation in Events: Hercules Cycle - Mumbai-Pune Cycle Race; Wheel - Phir Se Khoj Jaari Hai; Lifebuoy - Mission Safai; and Chivas Regal - "Chivas" Effectively reaches out to 8MN Core consumers have made it to the final round.

For Best Media Innovation in Print: the entries that made it to the final judging round are - Kurkure - Kurkure with a difference; AXE Deodorant - Check Mate-'S'; Rin Supreme Bar: Now Becomes Surf Excel Bar - Good News; and Axis Bank - Everything is the same except one change.

Tata Indica Xeta Peppy - RJ Test Drive; Vodafone - Song Tagging-From Exposure to Revenue; McDonald's Home Delivery - McDelivery-Breakfast with Malishka & Nitin; and Saffola (World Heart Day) - Radio Mumbai-Bringing Mumbai together have made it to the second round for Best Media Innovation in Radio.

For Best Media Innovation in TV, the entries to watch out for would be Reliance Power IPO - Reliance Power On, India On; Parle Hide & Seek - Who can dance the Hide-n-Seek dance?; Venus Water Heaters - The heat is on…. ; Wheel - Wheel Smart Shrimati Ke Nuske; and Vodafone - Even God took 7 days to create earth.

Best Media Research include: Motorola - Live 3.0, The Mobile Store - 2008-09 expansion plans in terms of retail outlets; English Premiere League - The Engagement Quotient Tester; and Westside Index - A guide to Business expansion for Trent Ltd.

In the category of Best Integrated Campaign: ENO; Dove Haircare; Club Mahindra; and Vodafone will fight it out in this category.

In the Best Media Strategy for Consumer Products: Rin Supreme Bar; Dove Haircare; Amul; and Clinic Plus have made it to the shortlist.

For Best Media Strategy in Consumer Durables, the shortlisted entries are Motorola and Microsoft Windows Vista.

For Best Media Strategy in Services, the shortlisted entries include HSBC Corporate; Tata Tele Services; Tata Sky; and Vodafone.

The category of Media Strategy in Media/ Media Property will see a fight between Red FM; English Premiere League; and Star Movies.

Also read:

EMVIES 2008: First round of judging over; record 452 entries received

EMVIES 2008: Judges call for improvement in quality of entries

THE ADVERTISING CLUB BOMBAY
EMVIES 2008
SHORT LISTED CASE STUDIES (53)

Sr Entrant Case Study
     
BEST MEDIA INNOVATION - AMBIENT MEDIA / OUT OF HOME
1 MindShare Kurkure - India's First Brand Train - Kurkure Express
2 Rediffusion DYR Juice Salon - Juice Escalator
3 Ogilvy & Mather Pvt. Ltd. Lifebuoy Soap - Lifebuoy Gurudwara Activation
     
BEST MEDIA INNOVATION - CINEMA
1 Mediaedge:CIA Nivea Soft Moisturizer - Stay Simply Beautiful
2 MPG Good Year - Tara Rum Pum (TRRP) Association
3 MindShare Castrol GTX - Castrol GTX Drives Bollywood
4 Maxus Reebok - Reebok Hitting the Winning Goal
     
BEST MEDIA INNOVATION - DIGITAL
1 MindShare BRU Cappuccino - One is not enough
2 Mudra Marketing Services (Tribal DDB) Big 92.7 FM - Voice Scrapping
3 MindShare HSBC Premier Re-Launch - The new HSBC Premier Mobile Handset
4 Madison Media Cadbury Dairy Milk - A Twist in the story
     
BEST MEDIA INNOVATION - DIRECT MARKETING
1 Rediffusion DYR Kaya Skin Clinic- Painless Hair Removal
2 OgilvyOne Worldwide Reliance Systematic Investment Plan - SIP Retail Plan
3 Ogilvy & Mather Advertising Asian Paints - Cinderella-Glow in dark paint
4 Lodestar Universal Brufen Softra - The art of writing!
     
BEST MEDIA INNOVATION - EVENTS
1 Percept D'Mark Hercules Cycle - Mumbai-Pune Cycle Race
2 MindShare Wheel - Phir Se Khoj Jaari Hai
3 MindShare Lifebuoy - Mission Safai
4 Maxus Chivas Regal - "Chivas" Effectively reaches out to 8MN Core consumers….
     
BEST MEDIA INNOVATION - PRINT
1 MindShare Kurkure - Kurkure with a difference
2 MindShare AXE Deodorant - Check Mate-'S'
3 MindShare Rin Supreme Bar:Now Becomes Surf Excel Bar - Good News
4 Madison Communications Pvt. Ltd. Axis Bank - Everything is the same except one change
     
BEST MEDIA INNOVATION - RADIO
1 Lodestar Universal Tata Indica Xeta Peppy - RJ Test Drive
2 Maxus India Vodafone - Song Tagging-From Exposure to Revenue
3 Madison Communications Pvt. Ltd. McDonald's Home Delivery - McDelivery-Breakfast with Malishka & Nitin
4 Madison Communications Pvt. Ltd. Saffola (World Heart Day) - Radio Mumbai-Bringing Mumbai together
     
BEST MEDIA INNOVATION - TV
1 Mudra (Radar) Reliance Power IPO - Reliance Power On, India On
2 TME Parle Hide & Seek - Who can dance the Hide-n-Seek dance?
3 MindShare Venus Water Heaters - The heat is on…
4 MindShare Wheel - Wheel Smart Shrimati Ke Nuske
5 Maxus India Vodafone - Even God took 7 days to create earth
     
BEST MEDIA RESEARCH
1 MindShare Motorola - Live 3.0
2 Starcom Worldwide The Mobile Store - 2008-09 expansion plans in terms of retail outlets
3 MindShare English Premiere League - The Engagement Quotient Tester
4 Lodestar Universal Westside Index - A guide to Business expansion for Trent Ltd.
     
BEST INTEGRATED CAMPAIGN
1 MindShare ENO - Relief in 6 seconds at key acidity occasions and locations
2 MindShare Dove Haircare - Beautiful
3 Lodestar Universal Club Mahindra - A formula to spread Happiness
4 Maxus India Vodafone - Inventing the "Power of Day One"
     
BEST MEDIA STRATEGY - CONSUMER PRODUCTS
1 MindShare Rin Supreme Bar : Now becomes Surf Excel Bar - Good News
2 MindShare Dove Haircare - Redefining the depiction of real beauty
3 Lodestar Universal Amul - Going Against the flow & Succeeding
4 MindShare Clinic Plus - Adventures of Chulbuli
     
BEST MEDIA STRATEGY - CONSUMER DURABLES
1 MindShare Motorola - Mr. Mani or Mr. Moneybags? The great Indian Marketer's dilemma
2 Lodestar Universal Microsoft Windows Vista - Windows 'WOW'-The breakthrough VISTA Launch
     
BEST MEDIA STRATEGY - SERVICES
1 MindShare HSBC Corporate - Green Solutions for Green People
2 Lodestar Universal Tata Tele Services - VASonomics
3 Maxus India Tata Sky - Tata Sky opens up new sources of revenue through media tie-ups
4 Maxus India Vodafone - Vodafone Launch in India
     
BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY
1 Red FM Red FM - A day in the life of the listener
2 MindShare English Premiere League - Scoring the goal-for ESPN
3 MindShare Star Movies - Jack out of the Box
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