Emvies 2007: Winners savour their victories in a year of tough competition

Emvies 2007: Winners savour their victories in a year of tough competition

Author | Supriya Thanawala | Monday, Jul 02,2007 8:42 AM

Emvies 2007: Winners savour their victories in a year of tough competition

The Emvies 2007 has finally come to an end. As Lodestar Universal emerged victorious with the ‘Agency of the Year’ award, and O&M, Mindshare and Madison too walked away with metals, everyone is in a rather happy mood.

Shashi Sinha, CEO, Lodestar Universal, said that winning the ‘Agency of the Year’ award has indeed made them all very happy at the agency. “This year, we had a tough competition. Most of the time, you can figure out who is going to win during the presentations itself. But this time, because of the tough competition, we didn’t find out until the final results were announced,” he said.

Sinha added, “The two things that we are really happy about are that we have shone in the two fields that we are striving for most -- research and strategising. Our research on Toogle and our strategising on Nerolac were the two key things that we were applauded for. We have done a lot of hard work in strategy and research, and so we are glad about that. Further, it was not a polarised competition; it was all very close between all of us. That feels great.”

JC Giri, President of O&M, said that they too are thrilled with the results. “We are very excited and elated about this. We won five gold awards in all, which makes it the maximum gold anyone has got so far. Largely, the Emvies is an event that acknowledges media agencies, but I like that it is more than just television and print. There was a lot of ambient and outdoor that they are focussing on – something that our agency has been involved with. I also appreciate that the Emvies is giving new media areas such a great boost,” he said.

R Gowthaman, Managing Director, Mindshare, said that they are happy that their wins were widespread across a lot of categories. “We would have been happier if we had won the ‘Agency of the Year’ award, but that’s okay. I think over the years, the Emvies has grown in size. The entries are improving every year, and I do hope that content, and not just the skill for presentation, emerges through this,” he said.

Punitha Arumugam, CEO of Madison Media, said she did not wish to comment about the agency’s victories.

Bipin Pandit, General Manager of the Advertising Club Bombay, which has been organising the event since the last seven years, said that it turned out to be beyond their expectations.

“We had huge numbers of entries this time, and it was also the type of entries that we got which made it a tough fight, and an evenly created contest. That is the reason why we also had such a huge turnover, in spite of the monsoons. More than 650 people were present in the audience, cheering; who came to us and congratulated us as well. The entire event was also completely glitch-free, which I am happy about,” he said.

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