The final round of judging for Emvies 2007 will be held on June 19 and 20. A total of 55 case studies will compete in this round, where 33 case studies would be presented on June 19, while the remaining would be presented on June 20. The finals will be on June 29.
The shortlist includes the likes of Wheel, Parachute, Saffola, Sunsilk, Nerolac, State Bank of India, Radio City, Nike, Fevicol, Hutch, Bournvita and Lenovo, among others. The winners will be announced by the Advertising Club of Bombay on the awards night on June 29.
The case studies that will be presented on June 19, beginning with the category of Best Media Research. Some of those that have made it include Matchmaker, Brand Engagement Analyser, and Toogle, which is the search engine for television.
In the category of Best Media Innovation on TV, some of the case studies that will be presented will be those of Close Up, Idea Signature Tune Integration, Veta, Surf Excel, Cadbury Bournvita -- Physical Symbol of Confidence, and Nerolac Impressions.
For the category of Best Media Innovation in Print, Surf Excel, Colgate Advanced Whitening, FairOne Beauty Contest, ICICI Bank Home Loans, Kurkure and Reliance Mobile have made it this time.
Saffola Gold, Sunsilk, Godrej Powder Hair dye, McDelivery, (McDonald’s home delivery service), Onida DVD Players and Parachute Therapie have made it to the category of Best Media Innovation in Radio.
The case studies of HDFC Standard Life Insurance, HSBC Corporate, Kotak Life Insurance, Garnier Nutrisse, Bournvita, and the Singapore Tourism Board have made it for the category of Best Media Innovation in Cinema.
For the Best Integrated Campaign, the case studies that have made it include Nerolac Impressions, Sunsilk, and Madhya Pradesh Sports & Youth Welfare Department.
For Best Media Innovation, Diabetes Care’s campaign on mobile phones, the Hutch Ranga Shankara Theatre Festival, and the National Geographic Channel’s campaign of War against Terrorism have been selected.
The ones that will be presented on June 20 include the Best Media Strategy for Consumer Products, where those of Wheel, Parachute Therapie, Saffola Gold have been selected.
In the Best Media Strategy for Consumer Durables, the ones that have made it include that of Nerolac Impressions, Lenovo, and Whirlpool Corporate.
Various other brands also made it to the categories that will be presented on June 20. The finals will be announced on June 29, when the awards will be conferred.