The year 2007 has been by far the best for the Bombay Ad Club-instituted media awards Emvies. With the culmination of the entries submission on June 5, the Club is gearing for the judging process. The good news comes with 384 entries being entered for the Emvies 2007. “This is one of the highest we have seen in seven years,” informed Apurva Purohit, Chairperson, Emvies Committee.
Purohit is of the opinion that the Emvies has grown year-on-year and that this increase in 2007 is in line with the growth trend. Giving a broader picture, she observed, “The media scene today is a very complicated one, and connecting with the audience is no easy task. We are very glad that advertisers, agencies and media owners are participating in platforms like the Emvies and treating it as an industry benchmark in innovations and new media techniques to showcase ideas to connect with the audience. We are very encouraged with this.”
The first round of judging would be held on June 12 in Mumbai with 48 judges looking at the works and short-listing the entries. The final round of judging is inclusive of case study presentations that are spread over a two-day period on June 19 and 20.
In a bid to make the case study presentations a little different this year, the Ad Club has invited Mike Wilson, Managing Partner, Naked Communications, to address the audience on June 20.