All media agencies’ expectations will finally culminate today, as the judges would declare the final winners at Emvies 2007. The awards function will begin at 7 pm and is expected to bring in media professionals and celebrities under one roof.
Pratap Bose, CEO, O&M India, said, “I hope we do well at the awards. We are the only creative agency to compete for media awards and this gives me extreme satisfaction and joy.” When asked about his favorite entry, Bose said, “All the six entries are good but my favorite one is our case study on Hutch Ranga Shankara Theatre Festival for the category of ‘Never used before media’.”
Lodestar is also hoping to win many awards out of the total of 10 case studies that they presented. Best Media Research, Best Media Innovation-TV, Best Integrated Campaign, Best Media Strategy-Consumer Durables, Best Media strategy-Media/media property, Best Media Innovation-Digital, and Best Media Innovation-Direct Marketing are the categories under which the agency had presented its case studies on June 19 and 20.
“I think we have a fair chance of winning for quite a few case studies that we presented. Case studies like those of Nerolac Impressions presented for Best Media Innovation-TV and Vicryl Rapide have good chances to win,” said Shashi Sinha, President, Lodestar Universal.
Punitha Arumugam, CEO, Madison, is too optimistic on her agency’s chances at the awards function. “For me, every Madison entry is worth winning, but I think the best entry that would suffice all parameters will win for sure.” Madison had presented for case studies across categories like Best Media Innovation-TV, Best Media Innovation-Radio, Best Media Strategy-Consumer Products, Best Media Strategy-Services, Best Media Innovation-Digital and Best Media Innovation-Events.
While most of the agencies remain optimistic, Starcom Mediavest Group feels otherwise. “We didn’t have many entries and hence there is nothing much that we can expect,” said Manish Porwal, Managing Director, India-West and South, Starcom.
Apart from the distribution of awards, the Ad Club of Bombay has managed to get in a few presenters and three entertainment acts. “It is going to be a packed house and we have made all the arrangements for facilitating our audience,” said Bipin Pandit, General Manger, Advertising Club of Bombay.