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EMVIES 2006: With case study presentations over, the countdown now begins

16-June-2006
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EMVIES 2006: With case study presentations over, the countdown now begins

With the case study presentations now out of the way, the stage is now set for declaration of the best media works at the EMVIES 2006. As many as 56 presentations were made at the Wellingkar’s Institute of Management in Mumbai on June 15, 2006 and the one point that every work tried to make was emphasising the importance of ‘engagement’ in any media activity.

The jury for the first session that saw presentations from MindShare, Madison, MediaCom, Lodestar and Starcom, included Marico’s Saugata Gupta, Narayan Sundaraman and Oramax’s Vispy Doctor. Some of the brands under the spotlight were Saffola for its World Heart Day initiatives and the Zero Creative initiative, Wheel, Surf Excel, Horlicks, IGO TV, Lifestyle, Westside, DNA, AirTel, Walt Disney and Sugar Free D’Lite.

Speaking on what they thought about these entries, Doctor, who has been a judge at the EMVIES earlier, said, “The kind of ideas and presentations have both improved significantly from the last time. That said, even in the present state, there is a fair mix of good presentations and ‘can be improved’ presentations.”

Commenting on the ideas presented, Sundaramanan said, “There were some really good ideas that were out of the box and based on a significant number of insights. But there is a mix in that as well – not all ideas were out of the box.” Gupta added here, “Some ideas looked retro-fitted. You would think that they executed the plan first and then fitted it with the why and the hows. The result linkage couldn’t be established in all the cases.”

The second session saw the majority of entries coming through. Both Gupta and Sundaraman were part of the jury for the second session as well. The other jury members included Hutch’s Harit Nagpal, Reliance’s Sanjay Behl, HSBC’s Atul Kelkar and Thomas Puliyel.

The brands seen here included Royale Luxury Emulsions, Pepsi, Clinic All Clear, ICICI Prudential Life Insurance, Pepsodent, State Bank of India, Ford Fiesta, Red FM, TVS Scooty, Thums Up, Sangini Diamond Jewellery, AXE, Sunsilk, Blue Star, Nakshatra Diamond, Gillette, Lenovo and Zee Cinema, among others.

In all, 56 presentations were made and those who sat through know that the industry has worked towards being a first in doing something for their clients. The audience comprised the who’s who of the industry – Madison’s Sam Balsara and Punitha Arumugam, GroupM CEO Vikram Sakhuja, and Maxus’ C V L Srinivas, among other thought leaders. Presentations were also made by industry leaders like Madison’s Ajit Varghese, Lodestar’s Arpita Menon and Nandini Dias and Starcom’s Manish Porwal.

This very list is an indication of the trust and importance that the industry has placed at the EMVIES. Six days and another list of winners will be added to the EMVIES achievers.

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