EMVIES 2006 was celebrated in Mumbai on June 22, 2006 with much fanfare. This year’s celebrations far exceeded the previous years’ on all counts – be it number of entries, recognising new aspects of media excellence, number of guests who attended the event and even the noise that the EMVIES 2006 created.
The glittering affair saw the most prominent luminaries from India’s media industry such as Sameer Nair, Pratap Bose, Vikram Sakhuja, Pradeep Iyengar, Prashant Pandey, Sunil Lulla, Pranesh Misra, Pradeep Guha, Sanjay Shah, Upen Roop Rai, and Sam Balsara to name a few.
Apurva Purohit, Chairperson, EMVIES, said, “The EMVIES is a testimony to excellence in the Indian media industry, which is increasingly being recognised and is gaining momentum internationally.”
She further said, “EMVIES has always been a classy event. I aim to make EMVIES bigger every year and this is reflected in not only in the core spirit of the event, but also the performances at the event.” Incidentally, the event had some entertaining performances by Malaika Arora Khan and Shubha Mudgal.
The maximum celebration was of course enjoyed by Mindshare, which not only broke its own record made last year, but also being recognised as the Media Agency of the Year again.
Purohit said, “I think the EMVIES this year was executed beautifully and there were no glitches. The first year had 150 guests and five years down the line we have 600 guests attending the EMVIES 2006.”
Kalpana Rao, President, Ad Club, noted, “The EMVIES is certainly getting bigger and better with each passing year.”
This year’s highlight was lead sponsor Times Now giving the winning agency (Mindshare in this case) a chance to visit the North Pole and bring back news from there. Sunil Lulla, CEO, Times Now, said, “Times Now is a premier brand and is delighted to be associated with the Advertising Club to host EMVIES. We are heightening the excitement among media agencies by introducing the big prize for the Media Agency of the Year, which rewards creativity and innovation. EMVIES is also a great platform for us to drive the brand closer to build the association with the media fraternity in India. The Ad Club Bombay, too, each year, excels itself in putting out a great show, with punch and pizzaz.”