EMVIES 2006 has much to cheer about. The only platform that recognises excellence in effective media usage has clocked in 369 entries this year. The previous highest number of entries that the Mumbai Ad Club had recorded was 322. Ad Club officials emphasise that this further vindicates the widespread acceptance of the awards in the media and advertising fraternity.
Bipin Pandit from the Ad Club secretariat pointed out, “Even when we had to extend the last date of entries, it was due to the overwhelming response and people still wanting to send more entries. Our phones didn’t stop ringing. This kind of response truly vindicates the position that the EMVIES now holds in the fraternity.”
Pandit further informed that the growth in the Awards could be seen not just in the number of entries, but would also be seen in the event itself. “We have upped the scale of the event. We have moved it to a larger venue to accommodate larger participation, the requests of which are coming in. The event itself will be executed on a larger magnitude now,” he added.
For the Ad Club, the sheer response from the industry has been an indication of the fact that the EMVIES are coming of age. “An increase of 47 entries from the highest that we had recorded, that too in a year when we haven’t even extended the last date by the one week mark that we would usually allow, is really good. This has been a very encouraging experience,” Pandit said.
The next step is the judging process, which is scheduled for June 6 and 7, 2006.