EMVIES 2006 is undertaking the final step that will decide who is walking home with an EMVIE on June 22, 2006. The second round of judging that comprises case study presentation by the shortlisted agencies will take place on June 15, 2006 at Welingkar’s Institute of Management at Mumbai.
The media agencies that have been shortlisted include Lodestar Media, Madison, Maxus, Mediaedge:CIA, MPG, MediaCom India, MindShare, Optimum Media Solutions and Starcom. O&M, Ad Vista Bombay and OvilgvyOne Worldwide have also made it to the list along with Zee Telefilms and Red FM.
The day will see 56 entries being presented in two sessions. Speaking on these, Apurva Purohit, Chairperson of the EMVIES, said, “The task in front of the jury for the first round was huge because of the sheer number of entries and the fact that many of the entries were on similar lines. But coming down to 56 from 369 isn’t easy and these are the cream of the work that have happened in the media domain in the last year. We are looking forward to some great presentations.”
Mumbai Ad Club’s Bipin Pandit added, “These are the best of media in 2005 and we are showcasing it. In the previous years, we have seen some very interesting and engaging presentations and this has allowed an entry to win as well.” An award instituted at the event is that of ‘People’s Choice Awards’. This is given to the entry that has majority vote from the audience.