D-Day is finally here for the Emvies awards. Beginning from entries to the first round of judging to case study presentations, the awards have managed to excite media professionals with every passing round. Today the winners will finally walk away with their trophies.
Apurva Purohit, Chairperson of Emvies awards, said that the response this year was overwhelming and the turnout was also expected to be larger than last year. “So far we have seen a turnout of 300 to 325. But this year it has been a complete sold out. Close to 500 are already confirmed and we had to say a no to many others,” she said.
Purohit observed that the reason for the turnout this year could be because of the increase in the number of agencies participated and the entries from all disciplines of the business. Said she, “Interestingly, this time we have seen creative agencies participate as well. O&M and rmg david presented entries that they thought qualified for media innovations and it has all been very interesting work.”
Agencies like MindShare and Lodestar are expected to energise the event as they have done so far and that is precisely what the Ad Club is looking forward to. “I hope that there is whole hearted participation from every agency and all of us can enjoy a good competitive battle,” said Purohit.
The event was a treat last year studded with performances and a glittering evening and promises to be one this year as well.