Top Story


Home >> Emvies >> Article

Emvies 2005: GroupM corners maximum shortlisted entries

Font Size   16
Emvies 2005: GroupM corners maximum shortlisted entries

The Emvies committee has announced the shortlisted entries, which will make it to the final judging round. A sneak peek shows that that the highest number of short listed entries is from GroupM, divided between Mindshare at 11 and Maxus with three. Lodestar is the second highest with eight short-listed entries. In totality 11 media entities would be competing with each other at the case study presentation round on June 15, 2005.

The other agencies apart from Mindshare, Maxus and Lodestar are Starcom, Madison Media, Mediacom, Carat Media, O&M and rmg David. Among the media marketers, the shortlisted entries are from Living Media and Sony Entertainment television.

Commenting on the judging and the expectations, Apurva Purohit, Chairperson, Emvies, said, “We want to encourage students and young media planners to come to the case study presentations. Irrespective of the awards these entries get, these are the top 30 of 260 off entries we received and that, is saying something about these entries.”

Emvies had received over 260 entries this year. The first round of judging, which led to this shortlist, took place on June 3, 2005 with 36 judges at the helm of affairs. The final judging round, where agencies and media houses present their case studies will be adjudged by two panels of judges with five in each panel.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...