EMVIES 2004 has chosen its new set of heroes. The trophy extracted varied response from each of the winners. While some were excited and some happy, some wanted more. The one thing that the coveted award offered to all was the immense sense of pride that was evident in the words of the winners.
The fight was indeed a tough one but at 30 points, Lodestar Media beat the rest. The agency won a gold for Best Media Research, taking home the TAM Media Research Award and four silvers. The exhilarated agency head Shashi Sinha exclaimed, “It is an achievement. Last year, the title was taken when we were runners up, and now when it is back to us, it is pride, happiness and satisfaction – all at one go. Especially for us, an agency, which is perhaps a fifth of the size of other agencies, this shows the quality of our work.”
Sinha admits that he was a more confident man after the case study presentations, most of which were done by seniors of the organisation like Arpita Menon and Nandini Dias. “All our presentations were very, very good. But despite that I was expecting a tie – this is a big, pleasant surprise,” he says.
The second spot was tied between Madison Communications, GroupM, Ogilvy & Mather and Pepsi Foods with 20 points each. Expressed Sam Balsara, Managing Director, Madison, “The good part is that we have got a gold in strategy and a silver in a category like radio, which highlights our strength in strategy and the diversity in solutions that we offer to our clients. Also, we got the People’s Choice for Best Case Study presentation, that’s a great feeling too.”
Ogilvy & Mather, despite the gold, which was the HT award for Best Print Innovation, was hungry for more. “It feels great to hold this trophy but we wanted the best case study presentation also. But that’s ok. We can take that the next year,” said O&M’s Jignesh, who made the presentation for the award winning entry Fevicol adhesive - Huddle.
Jagran Prakashan and Sony Entertainment Television both scored 10 points. Apart from the Best Media Innovation for Never Before Used Media, Jagran also bagged the Grand EMVIES. Speaking on the occasion, Shailesh Gupta, Director, Jagran, remarked, “This is a great feeling and more than that an incentive. We won this award for a social initiative and now this is all the more reason to take more such initiatives.”
Sony Entertainment Television was equally excited with Jassi making them proud yet again. Sunil Lulla, EVP and Business Head of the channel, shares, “To get the EMVIES for the Best Media Marketer of the Year is a matter of pride. Our marketing initiatives have been recognised on many platforms. EMVIES along with other awards is a testimony that we give our customers the best in class.”
MediaCom India and Zee News tie with five points each. Laxmi Goel, President, Zee News, is a satisfied man. “It’s an honour to have been recognised by the Advertising Club, for this concept, which was thought off by our team. The idea of news tickers on traffic signals came from our commitment to deliver reality – Haqeeqat, as it happens to our viewers, wherever they are. .”
As for MediaCom, Jasmin Sohrabji shared, “Research and Strategy are core strengths of MediaCom. Winning a silver in research highlights how we capitalise on these strengths further in providing solutions to our clients.”
EMVIES 2004 had a special award this year – the Lifetime Achievement Award, which was bestowed on Helen Anchan for the 50 years of her contribution to the Indian Media Industry. As she put it, for her this came absolutely out of the blue. “I was very surprised and to be honest, a little embarrassed too. But there is no denying the pride I feel,” she said.