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Emvies '11: Mindshare sweeps awards with 18 metals; declared Agency of the Year

27-August-2011
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Emvies '11: Mindshare sweeps awards with 18 metals; declared Agency of the Year

Mindshare put up a strong show at the Emvies 2011. Not only did the agency bag 18 metals, it was also declared Media Agency of the Year. Mindshare also won the TAM Awards for Best TV Research Paper and Best Innovation TV, besides winning the People’s Choice Award for the Best Case Study Presented on August 18, 2011.

Mindshare’s metal tally included three Golds, eight Silvers and seven Bronzes. The agency bagged the three Golds for – the case study on ‘Be Beautiful – Your trusted beauty companion’ in the Best Media Innovation – Digital (Mobile) category; case study on ‘Nike – India Bleeds Blue’ in the Best Media Innovation – Digital (Web) category; and case study on ‘Pepsi – Changing the game… for Youth Cricket and Pepsi’ in the Best Integrated Campaign category.

Following Mindshare was Lodestar UM with 16 metals, which comprised two Golds, two Silvers and 11 Bronzes. Lodestar UM’s two Golds were for – the case study on ‘Amul – Amul takes the road less travelled’ in the Best Media Strategy – Consumer Products category; and another case study for Amul, titled ‘Amul Master Chef India – Tasty Dish Verna Game Finish’ in the Best Media Innovation – Branded/ Scripted Content category. The agency also bagged the People’ Choice Award for the Best Case Study Presented on August 16, 2011, for the case study on ‘Mahindra Samriddhi – Celebrating Indian Agriculture.

Maxus’ metals tally stood at 10, which included four Silvers and six Bronzes. The agency also won the RAM Award for Radio Innovation for its case study on ‘Tata Sky Ltd – Angrezi Ki Pathshala’.

Madison Media Infinity took home seven metals – two Golds, one Silver and four Bronzes. The agency bagged its two Golds for – the case study on ‘Cadbury Dairy Milk – Shubh Aarambh – In chase of a new beginning’ in the Best Media Strategy – Consumer Products category; and the case study on ‘Parashute Advansed Ayurvedic Hair Oil – Turning print into social media’ in the Best Media Innovation – Print category.

Mediacom Communications bagged the Grand Emvie for Volkswagen Vento (Talking Newspaper), the case study titled ‘People read newspapers. Till we made the newspaper talk’. The agency won six metals – two Golds, one Silver, and three Bronzes. The two Golds were won for – the case study on ‘Volkswagen Vento (Talking Newspaper) - People read newspapers. Till we made the newspaper talk’ in the Best Media Innovation – Print; and the case study on ‘Volkswagen 2010 – From challenger to champion in just 365 days’ in the Best Integrated Campaign category.

Mudra Max’s total metals tally stood at four, which comprised two Golds, one Silver and one Bronze. The agency won the two Golds for – the case study on ‘Big Cinemas – The silent revolution’ in the Best Media Strategy – Media/ Media Property category; and the case study on ‘Union Bank of India – UNI Bouncing Mails’ in the Best Media Innovation – Direct Marketing category.

GroupM – Dialogue Factory bagged a solitary Gold for the case study on ‘Mumbai District AIDS Control Society – Back Tagging’ in the Best Media Innovation – Out of Home category.

Madison Media Plus took home three Bronzes. JWT, ZenithOptimedia and MEC bagged a Bronze each. Interface Business Solutions took home a Silver.
 

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