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Emvie 2014: Maxus leads case studies shortlist

Emvie 2014: Maxus leads case studies shortlist

Author | exchange4media News Service | Tuesday, Aug 26,2014 8:19 AM

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Emvie 2014: Maxus leads case studies shortlist

Organised by the Advertising Club, the All Indian Awards for Excellence in Media – the Emvie Awards have declared the shortlisted case studies for the year 2014. The awards night will be held in Mumbai on September 17, 2014.

Maxus has 24 entries that have made it to the shortlist. Madison Group comprising Madison Media, Madison Media Infinity and Madison Media Pinnacle have 22 shortlisted case studies. Lodestar UM, too, has 22 shortlisted entries.

Categories broadly include Best Media Strategy, Best Media Innovation, Best Media Research, Best Integrated Campaign, Young Emvie of the Year, Best Use of a Bollywood Celebrity in Media, however, the last two categories will not feature in computation of Agency and Client of the Year Award.

The Advertising Club has received 650 entries for the current year. This year, the Ad Club will be awarding the Emvie trophy not only to the agency, but to the client as well. Thus, for every winning entry two trophies will be presented, one each to the agency and the client.

Below is the complete list of shortlisted entries this year: 

 

THE ADVERTISING CLUB
EMVIE 2014 - SHORTLISTED CASE STUDIES
BEST MEDIA STRATEGY - CONSUMER PRODUCTS
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections
2 PHD India Hindustan Unilever Kan Khajura Tesan
3 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Creates A Self Sustaining Ecosystem To Engineer Conversations
4 OMD India Johnson's Baby Share the language of love 2013
5 Madison Media Infinity Saffola Masala Oats The Tastiest Way To Stay In Shape
6 Madison Media Pinnacle Cadbury Celebrations Songs For Sisters
7 Mindshare Clinic Plus My Mom - My Best Friend
8 Madison Media Pinnacle Cadbury Celebrations Take Some Effort, Make Some Time
9 Lodestar UM Coca Cola Coke Studio Feel The Music
BEST MEDIA STRATEGY - CONSUMER DURABLES 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Lodestar UM Tata Safari Storme Taking The Nation By Storme
2 Lodestar UM Mahindra Maxximo Mini Van Mahindra Maxximo Mini Van A guardian to our children
3 Madison Media Infinity Asian Paints - Corporate Celebrating Beautiful Homes... The Engagement Journey…
BEST MEDIA STRATEGY - SERVICES 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Maxus Tata Sky+ HD Making Complex Simple and Simple Magical
2 Lodestar UM Microsoft Office 365 Cloudonomics-Microsoft Office 365 SME Take it to the next level
3 Lodestar UM Kansai Nerolac Paints U CAN - It Just Takes You and a Can
BEST MEDIA STRATEGY - MEDIA
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Vizeum India MTV India MTV Rock the Vote
BEST MEDIA INNOVATION - RADIO
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 OMD India Sony ET KBC on Radio
2 Mindshare Idea Idea 121- The IVRS Radio Station
3 Mindshare Closeup Toothpaste Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand
4 Madison Media Pinnacle Cadbury Celebrations Songs For Sisters
BEST MEDIA INNOVATION - DIRECT MARKETING
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 DDB Mudramax Birla Sun Life Insurance The Last Telegram
2 ibs Old Spice Building India's first responsive social brand
3 Madison Media Infinity Mediker Anti-Lice Treatment Naturals How Mediker Created LifeLong Conversations In Rural India
BEST MEDIA INNOVATION - CINEMA 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Lodestar UM GCMMF (Amul) Piyo Doodh- Bhaag Milkha Bhaag
2 Mindshare Kan Khajura Tesan Mobile is the New TV
3 Mediacom Communications Pvt. Ltd. Volkswagen SKSE
BEST MEDIA INNOVATION - OUT OF HOME
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Milestone Brandcom The Times of India Farmer Suicide
2 DDB Mudramax Star Jalsha Jhiliks Wedding- Live Invitation in a billboard
3 DDB Mudramax Star Plus Shakuni Innovation - Hands & Chaukas
4 Rapport Outdoor Advertising Pvt. Ltd. Kissan Kissanpur
5 Lodestar UM Mumbai Traffic Police Talking While Driving Kills
BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections
2 Mindshare Pepsi Your Familiar TV Set Converted into World's Largest Music Stage
3 Mindshare Knorr Souppy Noodles Knorr Soup Noodles Khao, Bheem Ka Dost Ban Jao
4 Mindshare Kwality Walls Paddlepop Happiness of Ice Cream & Fun of Jelly
BEST MEDIA INNOVATION - TV - CONSUMER DURABLES
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Madison Media Infinity Asian Paints - Corporate Har Ghar Kuch Kehta Hai
BEST MEDIA INNOVATION - TV - SERVICES 
NO SHORTLIST
BEST MEDIA INNOVATION - TV - MEDIA 
NO SHORTLIST
BEST MEDIA INNOVATION - SPONSORSHIP 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Lodestar UM Tata Safari Storme Safari Storme 24 : Redefining The Sponsorship Rules
2 Maxus Tata Tea Gold PO49 IIFA : Birth of a Movement driven by Role Models
3 OMD India Stayfree Women for Change Stayfree Mujhe Pankh De Do - Inspiring Women to be the change
4 Madison Media Goodknight Advanced Fast Card Machchar Honge Fattack Se Furr
BEST MEDIA RESEARCH / ANALYTICS : BEST MEDIA RESEARCH USING PROPRIETARY DATA
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Maxus Titan Eye+

Retail Expansion Contraction!
2 Lodestar UM Sprite Sprite Teen Till I Die
3 Maxus Agency Research If the Facts don't fit the theory, change the theory!!!!
4 Lodestar UM Amul Behind the Value Exchange
5 Maxus Chandrika - Wipro "No Client is as Scary as An Innocent One"
BEST MEDIA RESEARCH / ANALYTICS : BEST MEDIA RESEARCH USING EXISTING DATA 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Lodestar UM Tata Safari Storme Matchmaker : A Tool for Brand Partnerships
2 Madison Media Pinnacle Mondelez What Social Media Does
3 Maxus Agency Research I Know which half of my advertising is a waste
BEST MEDIA RESEARCH / ANALYTICS : BEST USE OF ANALYTICS / DATA TECHNOLOGY 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Lodestar UM Tata Safari Storme Matchmaker : A Tool for Brand Partnerships
2 Maxus Titan Eye+

Retail Expansion Contraction!
3 Lodestar UM Johnson and Johnson Baby Massage Oil The Magic of Touch
4 Lodestar UM Coca Cola Adopting RFR For Media For Coca Cola India
BEST MEDIA INNOVATION - AMBIENT MEDIA 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Lodestar UM Kansai Nerolac Paints U CAN - It just takes You and a Can
2 Madison Media Pinnacle Cadbury Dairy Milk Purple, New Colour Of Friendship
3 Mindshare Heineken Heineken Inner Voice
4 Maxus Nokia Lumia 720 The Great Escape
5 Mindshare Kellogg's Kellogg's Breakfast Cabs
6 Lodestar UM Amul How Amul made 1 lac people eat 50 litres of Ice Cream in a single day!
7 Madison Media Pinnacle Cadbury Gems T20 World Cup
8 Mediacom Communications Pvt. Ltd. Gillette Social Experiment
9 Madison Media Pinnacle Cadbury Bournville Give In To The Dark
BEST MEDIA INNOVATION - DIGITAL (SEARCH) 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Interactive Avenues Carzonrent Weather Intelligence
2 Mediacom Communications Pvt. Ltd. Snickers Yu are not you whn youre hungry
3 Maxus Vodafone India Vodafone Recharge within Search Ads
4 iProspectCommunicate2 Cleartrip API Wizardry means that we can now have our cake and eat it too!
BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA) 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 ibs Kotak Jifi The world's first Twitter Banking
2 ibs Old Spice Building a Mantastic brand online in less than 3 months
3 PHD India Be Beautiful Vlog-On!
4 MEC Reliance Life Insurance #Greatestfan
5 Madison Media Infinity Royale Aspira Cherished Memories # Speechless
6 Vizeum India MTV India MTV Rock the Vote
7 Madison Media Ceat 2 Wheelers Tyre Ceat MTV Chase The Monsoon
BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES)
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Maxus Tata Tea Media that Changed the role of women in Indian Elections
2 PHD India Hindustan Unilever Kan Khajura Tesan
3 Mediacom Communications Pvt. Ltd. Snickers A Story About Hungry Minds & Fingers That Misspell
4 Maxus Nokia Lumia 720 The Great Escape
5 Mindshare Castrol Power 1 Appiness for the bikers by the biker
6 Maxus Tata Sky+ HD 8PM Match vs. 8PM Traffic
BEST MEDIA INNOVATION - DIGITAL (DISPLAY) 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 SMG Convonix Samsung India Electronics No Touch Banner
2 Maxus Tata Sumo Gold India's First Simulated Multi-terrain Test Drive In A Banner!
3 Maxus Tata Sky + HD Making Complex Simple and Simple Magical
4 Mindshare Nike India Make Every Yard Count
5 ibs Old Spice Mantastic Me - The World's first user created web banner campaign
6 Maxus Hero Corporate Mileage Campaign
BEST MEDIA INNOVATION - DIGITAL (VIDEO) 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 PHD India Be Beautiful Vlog-On!
2 Madison Media Pinnacle Cadbury Bournville Tape a Tweet
3 PHD India Toni & Guy Hair Meet Wardrobe
BEST ONGOING MEDIA CAMPAIGN
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Mediacom Communications Pvt. Ltd. Gillette Shave India Evolution
2 Mindshare Kissan Kissanpur- Where What You Grow Is What You Eat!
3 Mindshare Closeup Toothpaste Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand
4 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Creates a Self Sustaining Ecosystem To Engineer coversations
BEST MEDIA INNOVATION - BRANDED CONTENT
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Mindshare Kan Khajura Tesan Mobile is the New TV
2 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections
3 Madison Media Infinity Asian Paints Corporate Har Ghar Kuch Kehta Hai
4 Lodestar UM Coca Cola Coke Studio Season 3 :  Delivering Talkable Experiences
5 OMD India Stayfree Women for Change Stayfree Mujhe Pankh De Do - Inspiring Women to be the change
BEST MEDIA INNOVATION - PRINT (DAILIES) 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Madison Media Pinnacle Cadbury Dairy Milk Silk A Newspaper With Heart
2 OMD India Johnson's baby When newspaper started smelling like babies!
3 Maxus Dulux Weathershield Sun Reflect Dulux Weathershield keeps summers cool
BEST MEDIA INNOVATION - PRINT (MAGAZINES)
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Immortalizes Rural Kids As Cartoon Characters
2 Mediacom Communications Pvt. Ltd. Gillette Social Experiment
3 Lodestar UM Coca Cola Spreading Ummeedo Wali Dhoop
4 Mindshare TRESemme The Cosmo - TRESemme Affair
BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 DDB Mudramax Birla Sun Life Insurance The Last Telegram
2 Maxus Nokia Lumia 720 The Great Escape
3 Lodestar UM Amul How Amul made 1 lac people eat 50 litres of Ice cream in a single day!
4 Maxus Vodafone India Selfie 2.0 - World's Largest Selfie Photograph
5 Mindshare Heineken Heineken Inner Voice
6 Maxus Tata Tea Gold PO49 IIFA: Birth of a Movement driven by Role Models
7 DDB Mudramax Zydus SugarFree Natura Sugarfree Modak
8 Madison Media Pinnacle Cadbury Dairy Milk What A Goal By Chocogulla
BEST INTEGRATED CAMPAIGN - MEDIA 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Mindshare Star Sports Star Sports Refresh
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections
2 Lodestar UM Coca Cola Coke Studio Connecting with Youth
3 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Creates A Self Sustaining Ecosystem To Engineer Conversations
4 Maxus Tata Tea Premium Walk the talk: Individual steps to eradicate gender discrimination
5 Mediacom Communications Pvt. Ltd. Gillette Shave India 6 - UnShaven is UnBathed
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Lodestar UM Tata Safari Storme Taking the nation by Storme
BEST INTEGRATED CAMPAIGN - SERVICES 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Lodestar UM Microsoft Office 365 Cloudonomics- Microsoft Office 365 SME Take it to the next level
2 MEC Reliance Life Insurance #Greatestfan
OTHER CATEGORIES - The following three categories will not feature in 
computation of Agency and Client of the Year Award.
 YOUNG EMVIE OF THE YEAR 
NO. AGENCY NAME BRAND NAME NAME OF THE PERSON
1 Mindshare Kellogg Anaaj ka Nashta, Kellogg SpecialK Alka Bhavnani
2 Maxus Tata Tea Premium / Tata Gemini / Tata Tea Gold Vikesh Jain
3 Maxus Kotak, Tata Tea, L'Oreal Paris Tejkaran Singh Bajaj
4 Madison Media Infinity Mediker Anti-Lice Treatment Naturals, Saffola Masala Oats Rhea Joey Alphonso
5 DDB Mudramax na Samyak Chakrabarty
6 Mediacom Communications Pvt. Ltd. Smile Officer Apeksha Wallia
BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY  zoOm 
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Lodestar UM Tata Safari Storme 24 : Co-starring Anil Kapoor and Safari Storme
2 Mindshare Idea Making Bollywood's biggest celebrities our de-facto endorsers
3 Carat Media Services India Pvt. Ltd. Philips LED Lighting Philips LED Lighting Launch - See What Light Can Do
4 Maxus Tata Tea Gold PO49: Bollywood For Change
BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING RS. 50 CRORES ANNUAL BILLING
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 ibs Kotak Jifi Building the world's first social media bank
2 ibs Old Spice Building a Mantastic brand online in less than 3 months

 

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