Dubai-based Emirates Airlines has finalised the creative and media agencies for its Rs 10-crore advertising account. In a multi-agency pitch process, Euro RSCG has won the creative duties, while the media mandate has been awarded to Lodestar Media. In addition to the airlines’ business, these agencies will also be handling the Emirates Holidays (Tourism) business.
The other agencies involved in the final pitch presentation included RK Swamy BBDO and Saatchi & Saatchi. The account was previously being serviced out of Grey Worldwide since 2003, which included both the creative and the media part of the business.