Top Story


Home >> Advertising >> Article

Emirates Airline calls for a pitch for Rs 10-cr plus advertising account

Font Size   16
Emirates Airline calls for a pitch for Rs 10-cr plus advertising account

In a significant development, Dubai-based Emirates Airline has called for a pitch to decide on an agency partner for its Rs 10 crore plus advertising account. The pitch is being conducted out of the Mumbai office, and according to reliable industry sources, six agencies had presented their credentials in the first round. The names include Euro RSCG, Saatchi & Saatchi, TBWA India, Leo Burnett, RK SWamy BBDO and Lowe.

The agencies, which have been shortlisted for the second round of presentations, include RK Swamy BBDO, Euro and Saatchi & Saatchi. As of now, a brief has been allotted to the shortlisted agencies. The second round of presentations is expected mid month. The account was previously being serviced out of Grey Worldwide, which includes both the creative and the media part of the business. The business moved to Grey in 2003 after a pitch, which included the likes of O&M, Everest and Lowe.

Along with the airline package, Emirates Holidays ( Tourism) is also up for grabs. The very same agencies are being scrutinized for the tourism package as well.

Emirates Airline has been adventurous with its spends on advertising and communication. For instance, one of the most memorable campaigns in the past, focused on comfortable and luxurious traveling experience provided by the airline. "Why can't life always be this good?" said the text of the campaign and it highlighted Emirates' value-added services.

Globally, Emirates Airline works with around 60 shops across various regions and with this move, it is apparent, the company is looking to leverage the benefits of a consolidated business in the Asian region. It has won nearly 200 international awards for excellence since its launch in 1985.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video