Top Story


Home >> Advertising >> Article

Emerging Media appoints Ogilvy Group for communication strategy of Jaipur’s IPL team

Font Size   16
Emerging Media appoints Ogilvy Group for communication strategy of Jaipur’s IPL team

Emerging Media, franchise owners of Indian Premier League (IPL) Team Jaipur, has appointed the Ogilvy Group to provide the communication strategy and creative to build the positioning and reputation for the brand IPL Team Jaipur.

Emerging Media plans to roll out major brand and marketing activities to create awareness and enhance brand IPL Team Jaipur. It has also earmarked a substantial budget, which will include all marketing promotions and on-ground activities, creating a new logo, a team jersey, a team anthem, etc. Emerging Media will simultaneously launch season two of India’s only cricket reality show ‘Cricket Star Twenty20’.

Commenting on this win, Piyush Pandey, Executive Chairman, Ogilvy Group, South Asia, said, “The Group is extremely excited to be associated with Emerging Media. In response to the client’s excitement, we have also created an exclusive team – Ogilvy Team Jaipur to build the brand. The creative team, headed by Abhijit Avasthi, will work with a battery of creative people, on-ground experts and the client’s team to create a unique identity for IPL Team Jaipur.”

Fraser Castellino, CEO, Emerging Media, said, “The association with the Ogilvy Group is a major step in taking the brand IPL Team Jaipur forward and in promoting the team by using the socio-cultural aspect of Jaipur. Piyush and Ogilvy Group are in a league of their own and have proven time and again their ability to touch the hearts of the people at the grassroot level.”

As is known, Emerging Media had won the IPL team franchise of Jaipur for $67 million, at the IPL franchise bid.

Also read:

O&M bags creative mandate for Indian Premier League; account size upwards of Rs 25 cr

Mallya, Ambani, SRK, Preity win bids for IPL teams; teams sold at around $100 million each


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.