Top Story

e4m_logo.png

Home >> Advertising >> Article

Elephant Design awarded for Bajaj Auto corporate sculpture

08-November-2004
Font Size   16
Share
Elephant Design awarded for Bajaj Auto corporate sculpture

Pune-based integrated multi-disciplinary design firm Elephant Design has been awarded Stainless Innovation Award by Jindal Stainless, last Saturday for the open-to-sky corporate sculpture the agency created using stainless steel for Bajaj Auto. “The sculpture reflects corporate values and identity defined by Bajaj Auto’s new logo,” says Elephant Design’s director Ashish Deshpande.

“Five sleek pillars meet at an illusionary point to form one single whole to depict the new ‘flying B’ identity. A cluster of five pillars, each representing a value that strengthens the future of Bajaj Auto, was designed in stainless steel. The expanse of the sculpture is seven metres by seven metres,” describes Deshpande.

Installed at Bajaj Auto’s corporate office in Pune, this visual illusion in steel reminds Bajaj Auto employees and other stakeholders about the company’s new corporate identity.

For more than seven years, Elephant Design has been working for Bajaj Auto. The change in identity began with redesigning the company’s 400 outlets across the country followed by its service centres. “Once the company found the change reflecting in revenues, we suggested for Planet Bajaj for the premium brands,” adds Deshpande.

The new Bajaj logo was unveiled this year. “It took about two years to design it and set the process for implementation,” says Elephant Design’s co-director Sudhir Sharma.

Elephant Design was established way back in 1989 by five young graduates of the National Institute of Design. The group now has a squad of 50-odd professionals and rakes in close to Rs 15 crore as annual revenue.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking