Top Story

e4m_logo.png

Home >> Advertising >> Article

Elephant Advertising’s multi-platform KBC campaign hits American market

13-February-2007
Font Size   16
Share
Elephant Advertising’s multi-platform KBC campaign hits American market

The US-based South Asian advertising agency Elephant Advertising, which is a wholly owned subsidiary of CineMaya Media, has released a multi-platform advertising campaign across print, television, direct mail and outdoor to promote the Shah Rukh Khan-hosted KBC3 in North America. Star Plus, which airs KBC3, is beamed by DIRECTV in North America.

"The magnetic power of Shah Rukh Khan’s smiles touches the hearts of a billion-plus population. It's no secret that Khan's biggest fan following is the South Asian community,” says CineMaya Media Group President Nayan Padrai. The campaign will be on air for three months.

“It's not everyday you drive down the NJ Turnpike and see a face that you would normally see on the Bollywood silver screen smiling at you. We hope every Bollywood fan who sees this campaign will feel a little closer to home,” Padrai added. “We are promoting KBC in a unique manner. It’s great to see SRK performing so well.”

DIRECTV has been a big proponent of a borderless world. Elephant Advertising’s marketing campaign for DIRECTV not only reaches consumers through traditional South Asian media but also through various touch points in their daily lives. Whether one drives down the Turnpike or takes the train to Metropark, Elephant’s media blitz will reach the consumer.

Elephant Advertising handles the South Asian, West Indian and cricket market for DIRECTV in the US. The agency is responsible for strategy, media planning and buying, promotions, grass roots and events, and innovations. It has built an impressive portfolio of clients such as DIRECTV, Indus American Bank, Shaadi.com, TeenPatti.com and MCHI, amongst others.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve